Soclo vs Upcellia
Soclo
soclo.appUpcellia
upcellia.comSide by side
| Figure | Soclo | Upcellia |
|---|---|---|
| Price from | £7.99/mo | $19/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | — |
| Plans published | 5 | 5 |
| Spec score · Social Customer Service Software | 8.8 (#4) | 7.7 (#15) |
| Audience | Soclo describes its intended users as small or medium businesses, including shops, trades, salons, hospitality, agencies, estate agents, clinics and professional services. | The company says it serves real clients in Spain and Peru, including clinics, real estate, ecommerce, academies and marketing agencies. |
| Integrations | The Android listing names Square, SumUp, Zettle, Cal.com, Xero and HubRise integrations for sales, bookings and order data. | The privacy policy lists integrations with Meta WhatsApp Cloud API, Facebook/Instagram Messaging and email; messages use Meta’s official API when enabled. |
| Product | Soclo is an AI content and marketing app for planning, creating and publishing marketing work. | Upcellia is an AI-powered business suite for SMBs in Spain and Latin America covering lead capture, omnichannel inbox, webchat, CRM, sales pipeline, activities, automations and AI agents. |
Plans
Soclo
- FreeFree
- Starter£7.99 a month
- Pro£19.99 a month
- Business£49.99 a month
- Autonomy£99.99 a month
Upcellia
- FreeFree
- PricingPage.plans.lite.name$19 a month
- Essential$69 a month
- Advanced$139 a month
- Premium$289 a month
In their own words
Soclo
Soclo is an AI content and marketing app for planning, creating and publishing marketing work. Its tools cover strategy, content and adverts, social publishing, website building, inbox, bookings, payments and analytics. Autopilot can plan, create and schedule content on a chosen rhythm; approval is the default, while automatic posting can be enabled for selected content types. Soclo supports paid advertising across Facebook, Instagram, Snapchat, TikTok, X and Google. Ads Watch can monitor live campaigns and pause wasteful spend. Soclo MCP connects to Claude, ChatGPT, Grok, Kimi and other remote MCP clients, and approved content can be published to connected social accounts. The ongoing Free plan allows manual publishing but has no monthly AI credits. Starter costs £7.99/month, Pro £19.99/month, Business £49.99/month and Autonomy £99.99/month. Monthly Starter and Pro subscriptions have a three-day trial where offered by the app store; yearly plans, Business and Autonomy do not include a trial. Soclo says it uses HTTPS/TLS in transit and encryption at rest where provided. It has not completed SOC 2, ISO or other certifications.
Upcellia
Upcellia is an AI-powered business suite for small and midsize businesses in Spain and Latin America, combining lead capture, customer conversations, CRM, sales pipelines, automations, and AI agents. Its inbox brings together WhatsApp Business, Instagram, Facebook Messenger, TikTok, and Webchat, with threaded conversations assignable to agents or departments. Teams can add private notes, tags, custom contact fields, and conversation states, and manage multiple branches or mailboxes. Cellia, its AI engine, handles text, voice, and audio and is trained on each company’s documents and processes with defined operating limits. Leads can also be captured automatically from Facebook and TikTok or through custom web forms. The Free plan is free and includes one channel, one user, one mailbox, 100 conversations per month, 100 contacts, and two months of history. Paid plans range from Lite at $19 a month to Premium at $289 a month; Essential is $69 a month. There is no free trial. Upcellia is available on Android, iOS, and the web, and states that it complies with EU GDPR.