Spiral vs Swayable
Spiral
spiral.adSwayable
swayable.comSide by side
| Figure | Spiral | Swayable |
|---|---|---|
| Price from | $175/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | — |
| Plans published | 4 | 3 |
| Spec score · Ad Creative Testing Tools | 7.6 (#12) | 6.6 (#23) |
| Headquarters | 1111b South Governors Ave STE 37149, Dover, DE 19904, United States | New York, New York, United States; San Francisco, California, United States |
| Support | The Grow plan includes team onboarding, Slack or Telegram chat, and priority feature requests; the site lists [email protected]. | Basic includes expert setup and guidance, while Enterprise includes dedicated data science support and bespoke analytics setup and support. |
Plans
In their own words
Spiral
Spiral combines ad research, creative generation, campaign launch, and performance analysis for mobile app growth teams. Its research covers Meta and TikTok, with competitor tracking and feeds for winning, trending, and high-EU-reach ads. Teams can generate static and video ads, adapt competitor concepts, translate videos, and swap AI avatars. Connecting a Meta Ads account is optional; connected accounts can be used to analyze performance and launch campaigns from Spiral. API and MCP access are available, and their data calls count against plan credits. The service runs on web and through an API, and its site says it works better on desktop. Explore costs $175 a month, Launch costs $350 a month, and Grow costs $750 a month; Scale pricing is custom. The 7-day trial offers access to the paid service, and there is no free plan. Spiral says it uses encryption, access controls, logging and monitoring, backups, and a secure development lifecycle. It may use customer data and outputs in aggregated or de-identified form to improve its own models and analytics.