Spoki vs WABPO

Spoki is a customer engagement platform that brings marketing, sales, and support into shared conversations. It connects with customers through WhatsApp, voice, SMS, and email, with automation for support, marketing, sales, and lead qualification. Its AI evaluates intent, urgency, and sentiment to decide whether to answer, escalate, or wait. The platform lists integrations including Shopify, WooCommerce, HubSpot, Salesforce, and Zapier; users can request an API key in its Integrations menu. Spoki runs as a browser-based web app on desktop or mobile, though the company says there is no Spoki mobile app. A free plan includes live chat, ticketing, unlimited operators, and automations, but excludes AI and several sales and campaign features. Paid plans are Service at €39 a month, Marketing at €79 a month, and Sales at €119 a month; WhatsApp fees are billed separately by Meta on those plans. Spoki says data is hosted in the European Economic Area and encrypted in transit and at rest. The free trial does not require a credit card.

WABPO brings WhatsApp, Instagram, and Messenger conversations into a shared team inbox. Its no-code workflow builder supports orders, bookings, and support processes through messages, buttons, menus, and questions. Teams can send personalized broadcast campaigns and track delivery, reads, and replies. AI replies draw on business knowledge from text or voice input, with the option to hand difficult or sensitive conversations to a person. Developer tools include scoped API keys, public APIs, webhooks, documentation, Postman support, and a live tester. Named integrations include Instagram, Messenger, Shopify, Google Calendar, BlinkCo, and AsaanBill. WABPO runs on web, Android, and iOS, and is offered in English, Portuguese, and Arabic. Its Free plan is free, billed free forever, and includes a shared inbox, replies, templates, buttons, menus, audience imports and checks, and open API access. Meta message fees are billed separately from WABPO usage charges. Before connecting, a business needs a Meta business portfolio, an eligible phone number, legal business details, and a customer opt-in plan. WABPO lists its headquarters in Pakistan.