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SPECIFICTION
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Square Online vs TRAY Self-Service Kiosk

Square Online

squareup.com

TRAY Self-Service Kiosk

tray.com

Side by side

FigureSquare OnlineTRAY Self-Service Kiosk
Price from$49/mo—
Free planYes—
Free trialYes—
Open source——
WebYes—
Windows—Yes
Android—Yes
Plans published40
Spec score · Restaurant Self-Ordering Kiosk Software7.7 (#11)6.5 (#26)
HeadquartersSan Francisco, California, United StatesMiami, United States
PaymentsCheckout can accept Apple Pay, Google Pay, Square Pay, Cash App Afterpay, and Cash App Pay.The kiosk supports card and electronic wallet transactions and offers an “Order Here, Pay There” feature for non-cash kiosk payments.
PurposeSquare Online lets businesses build an online store or website to sell products and take orders.TRAY offers self-ordering kiosks for restaurants to reduce labor and give guests another way to order.
SupportSquare support is available by phone, email, live chat, and social media, and the Online support center includes setup and troubleshooting resources.TRAY’s published SLA lists phone and email support as available 24/7/365 for customers subscribed to SLA coverage under a separate commercial agreement.

Plans

Square Online

  • Square FreeFree
  • Square Plus$49 a month
  • Square Premium$149 a month
  • Square ProPriced on request

Square Online pricing →

TRAY Self-Service Kiosk

No plans published.

TRAY Self-Service Kiosk pricing →

In their own words

Square Online

Square Online has no write-up on Specifiction yet; its figures are above.

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TRAY Self-Service Kiosk

TRAY Self-Service Kiosk gives restaurant guests another way to order and lets operators manage kiosk sales with TRAY POS. Menus, items, and prices update from TRAY HQ Enterprise Cloud, and operators can select which items appear on the kiosk through TRAY HQ Enterprise Menu Management. Existing cashier terminals can be switched into kiosk mode; TRAY says countertop conversion takes less than 30 seconds. The Android-based software also runs on screens from 10 inches to over 40 inches, in portrait or landscape, with countertop, wall, or floor mounting. It accepts card and electronic wallet payments, including non-cash orders paid elsewhere through “Order Here, Pay There.” TRAY says kiosks can operate offline and continue sending transactions to the kitchen. The company reports average revenue gains of 18–22% from selective upsells and menu management. Its integrations include 7shifts, Dayforce, MarketMan, and Magensa/Magtek. Pricing is available on request; the page invites prospective customers to request a quote or schedule a demo.

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