SQUIRE vs WAJ
SQUIRE
getsquire.com
WAJ
waj.aiSide by side
| Figure | SQUIRE | WAJ |
|---|---|---|
| Price from | $30/mo | $38/mo |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | — | Yes |
| Self-hosted | — | Yes |
| Plans published | 8 | 4 |
| Spec score · Salon Website Builders | 8.5 (#8) | 8.5 (#9) |
| Company profile | LinkedIn lists SQUIRE as privately held, founded in 2015, headquartered in New York and employing 201–500 people. | LinkedIn lists WAJ as a privately held Dubai company in technology and internet with 11–50 employees. |
| Integrations | SQUIRE’s booking pages name Google and Instagram as places where clients can find and book shops. | Documented integrations include Odoo, a Push API connector, Google Calendar, Google Reserve, Google Analytics, Google Tag Manager, Meta Pixel, WhatsApp, Instagram, Messenger, JoFotara and POS hardware. |
| Inventory | SQUIRE offers inventory management for tracking shop products and purchase activity. | Inventory tools cover products, suppliers, purchase orders, stock takes, transfers and batch tracking. |
| Marketing | Engage is SQUIRE's marketing product for automated customer rebooking and email or SMS outreach. | Marketing supports coupons, campaigns, referrals, memberships, gift cards and automated messages. |
| Rating on Apple App Store | 4.9 out of 5 from 12K ratings | 4.8 out of 5 from 22 ratings |
| Rating on G2 | 5.0 out of 5 from 5 reviews | 5 out of 5 from 1 review |
| Rating on Trustpilot | 3.7 out of 5 from 18 reviews | 4.5 out of 5 from 20 reviews |
| Support | The PRO plan includes a dedicated onboarding specialist. | WAJ advertises around-the-clock WhatsApp support in English and Arabic, onboarding and training, and an account manager for every customer. |
| Trial | The pricing page advertises a 14-day free trial. | WAJ offers a 14-day free trial and says no credit card is required. |
| What it does | SQUIRE is an all-in-one management and point-of-sale system built for barbers and barbershops. | WAJ is an AI-powered business management platform for clinics, salons and barbers covering bookings, staff, inventory, payments, marketing, websites, accounting, CRM and ERP. |
Plans
SQUIRE
- Independent$30 a month
- INDEPENDENT$30 a month
- Pro$50 a month
- PRO$50 a month
- Executive$150 a month
- EXECUTIVE$150 a month
- Titan$250 a month
- TITAN$250 a month
WAJ
- Starter$38 a month
- Growth$75 a month
- Business$146 a month
- EnterprisePriced on request
In their own words
SQUIRE
SQUIRE is a barbershop management and point-of-sale system for individual barbers, shop owners and multi-location brands. Clients can book through a shop’s branded app or website, Instagram or Google, including multiple appointments at once. Payments support Apple Pay, Google Pay and credit cards, plus Tap to Pay on iPhone and Android without extra hardware. Shop operations include scheduling, staff calendars, automated reporting, commission and payout calculations, and booth-rent payments. Retention tools include automated marketing, loyalty programs, gift cards and no-show protection. The platform offers branded booking experiences, and its team can create websites for Executive and Titan packages. Plans are INDEPENDENT at $30/mo, PRO at $50/mo, EXECUTIVE at $150/mo per shop and TITAN at $250/mo per shop. Executive lists branded landing pages for $25/mo and Operator for $99/mo. Android, iOS and web access are supported. SQUIRE says it launched in 2015 and serves 3,000 shops.