StayinFront TouchCG vs Trax Retail

StayinFront TouchCG is a mobile retail execution and selling tool for consumer goods field teams, including sales representatives, managers, merchandisers, van sales and direct store delivery staff. It supports detailed shelf audits and surveys, and managers can capture display and promotion compliance. In-store data and visualizations can support fact-based sales pitches. For orders, a visual shopping cart is paired with AI-driven Suggested Orders that recommend items when appropriate. The perpetual inventory module tracks stock across multiple warehouses, lot numbers and product expiration dates. StayinFront says TouchCG can work with Retail Data Insight and its Digital image recognition technologies. The company’s mobile SaaS solutions have supported Android and iOS devices. A customer testimonial describes offline capabilities for completing tasks during rural visits. TouchCG is paid, and pricing is available by request; the company offers sales contact and demo requests.

Trax Retail analyzes retail shelf images to help consumer packaged goods (CPG) brands and field teams assess in-store execution. Its computer vision, deep learning, and AI identify products and placement, then compare shelf conditions with planograms and KPIs. Reports cover on-shelf availability, share of shelf, pricing, promotional and store compliance, market share, staff performance, and SKU performance; dashboards can be configured around client KPIs. For representatives, Next Best Action prioritizes field actions according to performance against Perfect Store KPIs. A quality assurance team reviews image-recognition data. The app supports offline image capture during visits. Trax connects with Salesforce, synchronizing store, account, user, and route data and returning shelf KPI data. Customers can submit visits, scenes, and images for analysis through the Input API. Platforms are iOS, web, and API. Trax was founded in Singapore in 2010. It is paid, with pricing available on request.