StratX Simulations vs The Business School

StratX Simulations develops web-based experiential business simulations for educators and learners. Participants learn by making decisions in realistic competitive settings across topics such as marketing strategy, digital marketing, circular economy, innovation, sales and negotiation, brand strategy, digital transformation, and marketing mix. The audience includes undergraduate and graduate students, MBA and executive education participants, and working professionals. Markstrat has assessment tools, a real-time AI assistant inside the simulation, and multiple language versions. Its exercises cover segmentation, positioning, pricing, product portfolios, research and development, and communication while customers and competitors change. Markstrat requires 12–20 hours of decision-making and can run over a semester, in a 4.5-day intensive course, or in a two-day highly intensive course. Use is reserved for registered instructors validated by StratX. Simulations run on the web, support multiplayer participation and an instructor dashboard, and are licensed per participant only within programs. StratX recommends at least 15 participants and sets no maximum. Pricing is provided on request. The company states compliance with EU–U.S. and Swiss–U.S. Data Privacy Frameworks.

The Business School is a browser-based classroom simulation where student teams run rival firms in a shared market during one lesson. Teams decide prices, hiring, loans, VAT, crises, and deals, with the effects visible in the simulation. Each session supports 6 to 32 students across up to eight firms of three or four. Teachers can pause or resume phases, trigger a crisis, review firm activity, and display a live leaderboard. Students join using a six-digit PIN and a team label or first name, without student accounts or email addresses. They can download private reports, while the teacher receives a curriculum-mapped class report by email within 48 hours. Knowledge Check questions are listed for 23 business courses, including AQA, Pearson Edexcel, OCR, Eduqas, WJEC, Cambridge, BTEC, and IB courses. Session data is stored in an EU database in Frankfurt; the company says it does not sell data or use it for advertising, and teachers can end a session at any time. A free teacher demo is listed. School and trust licence prices are by quote after the pilot. The Autumn 2026 pilot cohort is full, with a waitlist open.