Supermetrics vs Triple Whale
Supermetrics
supermetrics.comTriple Whale
triplewhale.comSide by side
| Figure | Supermetrics | Triple Whale |
|---|---|---|
| Price from | €3.25/mo | $219/mo |
| Free plan | — | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 5 |
| Spec score · Marketing Analytics Software | 7.5 (#30) | 8.7 (#5) |
| APIs | Supermetrics offers Data API access to deliver data to destinations or custom applications, and Platform API access to automate account operations. | The pricing comparison describes Data-In and Data-Out APIs for connecting sources and syncing Triple Whale data to warehouses, BI tools, or internal apps. |
| Audience | Supermetrics describes solutions for enterprise businesses, small and medium-sized businesses, marketing agencies, marketing teams, data teams, and development teams. | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. |
| Founded | 2013 | 2021 |
| Integrations | The integrations directory includes sources such as Google Ads, Google Analytics 4, Facebook Ads, Shopify, TikTok Ads, and HubSpot. | Triple Whale lists more than 60 pre-built integrations spanning Shopify, WooCommerce, BigCommerce, ad networks, marketplaces, email, subscriptions, shipping, reviews, warehouses and collaboration tools. |
| Product | Supermetrics connects marketing platforms to reporting tools and AI chats so teams can analyze marketing data and act on insights. | Triple Whale describes itself as an AI operating system for modern commerce that unifies business data, measures growth, and supports decisions and actions. |
| Support | The homepage advertises 24/5 support across time zones. | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. |
Plans
Supermetrics
- Starter (yearly billing)€39 a year
- Starter€49 a month
- Growth (yearly billing)€159 a year
- Growth€199 a month
- EnterprisePriced on request
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
In their own words
Supermetrics
Supermetrics has no write-up on Specifiction yet; its figures are above.
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.