TargetBay vs Zoho Campaigns
TargetBay
targetbay.com
Zoho Campaigns
zoho.comSide by side
| Figure | TargetBay | Zoho Campaigns |
|---|---|---|
| Price from | $3.33/mo | $4/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 10 | 4 |
| Spec score · Email marketing tools | 8.4 (#54) | 9.5 (#1) |
| Spec score · Email Marketing Software | 7.8 (#124) | 8.6 (#42) |
| A/B testing | Yes | Yes |
| Email automation | Yes | Yes |
| Founded | 2016 | 1996 |
| Free plan | Yes | Yes |
| Integrations | The integrations page lists Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), and partners including Alia, Bolt, and Canva. | The pricing comparison lists integrations including Zoho CRM, Zoho Analytics, Salesforce, Shopify, SurveyMonkey, Zapier, HubSpot, WooCommerce and Google Analytics tracking URLs. |
| Audience segmentation | Yes | Standard provides basic segmentation and Professional adds advanced segmentation, tags and contact scoring. |
| Support | BayEngage monthly plans include email support, knowledge-base access, and deliverability monitoring, while its annual Full Migration plan adds 24/7/365 priority support and a dedicated success manager. | The pricing page lists email, telephone, and in-product chat support, and says the Standard and Professional plans include priority support. |
Plans
TargetBay
- BayReviews Starter (annual)$40 a year
- BayReviews Starter$49 a month
- BayReviews Growth (annual)$82 a year
- BayReviews Growth$89 a month
- BayReviews Plus (annual)$164 a year
- BayReviews Plus$199 a month
- BayReviews Premium (annual)$249 a year
- BayReviews Premium$299 a month
- BayReviews Enterprise (annual)$499 a year
- BayReviews EnterprisePriced on request
Zoho Campaigns
- Forever FreeFree
- Forever FreeFree
- Standard$4 a month
- Professional$6 a month
In their own words
TargetBay
TargetBay is an eCommerce marketing suite combining email and SMS marketing, reviews, and customer loyalty tools. BayEngage supports campaigns with segmentation, AI-driven personalization, workflow automation, and deliverability features. Its AI Email Agent can create campaign copy, layout, and HTML in one step. BayReviews provides review management, moderation, insights, user-generated content, and syndication to TikTok Shop, Google, and Walmart.com. BayRewards supports loyalty and referral programs with points, earning and redemption rules, VIP tiers, and analytics. Listed integrations include Shopify, WooCommerce, BigCommerce, and Adobe Commerce; BayReviews also lists Magento, Shift4Shop, Volusion, and Ecwid as supported platforms. TargetBay is available on the web and through an API, with email automation, audience segmentation, and A/B testing. It launched in 2016. A free plan and 14-day trial are listed. BayReviews pricing includes monthly and annual options: Starter monthly is $49 a month and caps orders at 200; Growth monthly is $89 a month and caps orders at 1,000. Enterprise lists no price.
Zoho Campaigns
Zoho Campaigns is an email marketing platform for reaching, engaging, and growing an audience. It supports email, SMS, and WhatsApp campaigns, with a drag-and-drop editor, templates, and AI-assisted campaign content creation. Contacts can be organized into lists, enriched with custom fields, and segmented through multiple conditions. Automated workflows can trigger messages based on recipient behavior, and live workflows can be edited without interrupting ongoing journeys. Ecommerce tools cover promotional messages, purchase follow-ups, feedback requests, and abandoned-cart triggers. A/B testing compares email variants, while reports track opens, clicks, unsubscribes, bounces, and delivery statistics. Integrations listed include Zoho CRM, Salesforce, Shopify, SurveyMonkey, HubSpot, and Zapier. The Forever Free plan costs nothing and includes up to 2,000 contacts, 6,000 emails per month, and five users; the listed subscriber limit is 500. A 14-day trial is available. Zoho says it does not show ads in its products or sell user information to third parties.