TechTarget Priority Engine vs Warmly
TechTarget Priority Engine
informatechtarget.com
Warmly
warmly.aiSide by side
| Figure | TechTarget Priority Engine | Warmly |
|---|---|---|
| Price from | — | $99/mo |
| Free plan | — | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | — | Yes |
| Plans published | 1 | 8 |
| Spec score · Demand Generation Software | 7.3 (#12) | 7.5 (#10) |
| Spec score · Lead Qualification Software | 7.2 (#18) | 7.4 (#16) |
| Spec score · Account-Based Marketing Software | 7.3 (#21) | 7.5 (#18) |
| Spec score · Buyer Intent Software | 7.3 (#17) | 7.5 (#16) |
| Headquarters | Boston, Massachusetts, United States | San Francisco, California, United States |
| Integrations | The sales product page names Salesforce, Outreach, and Salesloft integrations and workflows. | The integrations page lists CRM options including HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, plus Slack and Microsoft Teams notifications. |
| Security | The maker says Priority Engine meets SOC 2 Trust Service Criteria for Security, Availability and Confidentiality. | Warmly's Trust Center lists CCPA, EU Data Act, GDPR, and SOC 2 compliance information and provides access to a SOC 2 report and penetration test report. |
| Support | Intent Insights Services include 12 months of expert go-to-market guidance and dedicated support. | Warmly directs API and MCP issues to [email protected] and account, billing, or product questions to sales. |
Plans
TechTarget Priority Engine
- Informa TechTarget Portal / Priority EnginePriced on request
Warmly
- Free (API/MCP)Free
- Starter (API/MCP)$99 a month
- Growth (API/MCP)$199 a month
- Pro (API/MCP)$499 a month
- AI Web-Deanonymization$10,000 a year
- Inbound Chat$20,000 a year
- AI Inbound Autopilot$30,000 a year
- Enterprise (API/MCP)Priced on request
In their own words
TechTarget Priority Engine
TechTarget Priority Engine is a web-based intent-data product for technology sales and marketing teams. It shows which technologies and vendors prospects are researching, using signals from directly observed engagement with editorial content about technology buying decisions. The Portal is modular, serving strategy, demand generation, marketing and sales teams. Its buyer network is described as more than 58 million permissioned members across 220 media properties. Sales tools help identify active people at target accounts, provide account-journey details and add prospects to sales-engagement cadences. Teams can combine CRM data, third-party intent and Priority Engine intent in account lists that update as signals and scores change. Market Monitor reports purchase-intent trends across more than 240 B2B technology markets, refreshing every seven days, for qualifying subscribers. Integrations include Salesforce, Dynamics 365, HubSpot, Marketo, Pardot and Eloqua. IntentMail AI creates personalized sales emails. Pricing is available on request.
Warmly
Warmly describes itself as an autonomous revenue agent platform for B2B go-to-market teams. Its Inbound Agent identifies website visitors at the person level and offers AI chat with Context Graph context, intent-based popups, and personalized microsites. The platform also lists company and people search, intent signals, phone numbers, and an email finder. Integrations include HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, as well as Slack and Microsoft Teams notifications. Warmly provides an MCP server with OAuth access and REST endpoints authenticated by API key; its three tools are read-only. API and MCP credits are shared across the product, and new visitor identifications pause when the monthly credit pool runs out. The free API/MCP plan is free and includes 250 credits per month; paid API/MCP plans start at $99 a month. Annual web-deanonymization starts at $10,000 a year, Inbound Chat at $20,000 a year, and AI Inbound Autopilot at $30,000 a year, each from 10K credits per month. Warmly runs on the web and through an API, and is headquartered in San Francisco.