Telepath vs Trailspark
Telepath
telepath.pro
Trailspark
trailspark.aiSide by side
| Figure | Telepath | Trailspark |
|---|---|---|
| Price from | £500/mo | $250/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 4 | 5 |
| Spec score · Ideal Customer Profile Software | 7.7 (#12) | 8.3 (#6) |
| Compliance | Telepath Pro says it is registered with the UK ICO as a Data Controller and uses SOC 2-certified core infrastructure providers. | Trailspark says it is not yet SOC 2 attested; its controls are designed and operated against SOC 2 Trust Services Criteria, and formal attestation is on its roadmap. |
| Purpose | Telepath derives an ideal customer profile from closed-won deals and scores open deals against those patterns. | Trailspark evaluates B2B product-led growth accounts using product, marketing, CRM, warehouse, and web activity, then returns the result to connected tools. |
| Scoring | The T-Score is a 0–100 measure of how closely an open deal matches historical wins, and low-data deals are left blank. | It combines product usage, demand generation signals, and ideal customer profile fit, and provides plain-language reasoning with scores. |
| Security | The maker states that persistent customer data is stored in EU West, Ireland, and data is encrypted in transit and at rest. | The security page describes TLS 1.2 or higher, AES-256-GCM encryption for sensitive fields, and logically isolated customer tenants. |
Plans
Telepath
- ICP Analysis ReportFree
- Reader£500 a month
- Vision£1,500 a month
- Oracle£3,000 a month
Trailspark
- FreeFree
- Starter$250 a month
- Growth$1,125 a month
- Pro$2,500 a month
- EnterprisePriced on request
In their own words
Telepath
Telepath helps B2B SaaS and FinTech teams using HubSpot identify patterns in won business and assess open deals against them. Its free ICP Analysis Report reviews uploaded closed-won deals and returns customer segments, win patterns, recommendations, and a data quality audit. The T-Score rates an open deal from 0 to 100 for similarity to historical wins; deals with too little data remain unscored. Reader connects to HubSpot with read-only access by default and syncs every 24 hours. It scores up to 250 recently created open deals per sync and includes the /telepath-focus Slack command. Vision raises the limit to 1,000 deals per sync and adds rep coaching and priority support. Oracle supports uncapped open deals, custom integrations, API access, and a named account manager. Paid plans can add external firmographic data, including technographics, headcount bands, and funding stage. The maker says Pro works best with at least 50 closed-won deals, though fewer can still offer directional insights. Reader is £500/month, Vision £1,500/month, and Oracle £3,000/month; there is no free trial.
Trailspark
Trailspark evaluates B2B product-led growth accounts using product, marketing, CRM, warehouse, and web activity, then returns scores and reasoning to connected tools. Its scoring combines product usage, demand-generation signals, and ideal customer profile fit, with explanations in plain language. Buying Group Intelligence identifies engaged, latent, and missing roles at an account. The platform evaluates acquisition, expansion, and renewal motions. Two-way CRM sync with HubSpot and Salesforce writes scores and reasoning into CRM fields. Other named connections include Segment, RudderStack, Marketo, Qualified, Zapier, BigQuery, Slack, Clay, Reo.dev, and webhook-compatible tools. A webhook endpoint can accept behavioral events from HTTP-capable sources. Each unique account counts once per billing month, while signal counts represent ingestion capacity rather than a per-signal charge. Trailspark says direct contact identifiers are not sent to its AI sub-processor, but configured signal content passes through as supplied. The free plan covers 25 accounts per month; Starter is listed at $250/mo as an introductory rate, against a $500/mo list price.