Thanx vs Yotpo Loyalty

Thanx is an integrated guest-engagement platform for restaurant marketers focused on increasing visit frequency. Its loyalty tools support points, optional tiers, discounts, experiential rewards and enrollment without an app. Marketing automation provides lifecycle campaigns, AI-assisted segmentation, A/B testing and targeting across more than 400 guest attributes. Restaurants can offer branded mobile apps and web ordering with persistent login, one-click reorder and integrated loyalty. Thanx lists more than 60 pre-built integrations spanning POS, ordering, kiosks, feedback, customer-data and marketing systems, including Toast, Square, Qu, Olo and Deliverect. Data access includes dashboards, nightly SFTP exports, data-warehouse synchronization and APIs for technology partners. The company states SOC 2 Type 2 compliance, PCI DSS Level 1 Service Provider status and uptime above 99.95%. Dedicated developer support and managed maintenance are included. Pricing is by quote for USA and Canada companies.

Yotpo Loyalty & Referrals helps ecommerce brands build rewards programs for retention, revenue, and repeat engagement. Merchants can use more than 25 ready-made earning rules and customize points, multipliers, and eligibility. Rewards may include cash or percentage discounts, free products, donations, custom experiences, or exclusive access. Tiers can reflect spend, purchases, engagement, or custom behaviors, with benefits tailored to each tier. Yotpo lists Shopify, Shopify Plus, Adobe Commerce, BigCommerce, Salesforce Commerce Cloud, and custom platforms as supported, though features vary by platform. Named integrations include Klaviyo, Recharge, and ShoppingGives; the product also mentions Shopify POS and webhook-based custom workflows. Free costs nothing and includes a basic points campaign, referrals, program awareness tools, and Support Center tutorials. Pro costs $199 a month for the first 500 monthly orders, with per-order rates above that. Pro adds earning and redemption options, CRM integrations, fraud prevention, and 24/7 chat and email support. Premium and Enterprise pricing is custom. Yotpo states it maintains SOC 2 Type 2 and ISO/IEC 27001, 27017, 27018, and 27701 certifications.