Therapy.Page vs Willow Practice
Therapy.Page
therapy.pageWillow Practice
willow-practice.comSide by side
| Figure | Therapy.Page | Willow Practice |
|---|---|---|
| Price from | Free | $49/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 1 | 5 |
| Spec score · Medical Website Builders | 8.0 (#14) | 8.2 (#10) |
| Analytics | The product says its built-in lightweight analytics use no cookies or tracking. | Pro includes page-view analytics grouped by week, month and all time. |
| API and SDKs | The opened Therapy.Page homepage provides no public API, SDK or developer documentation details. | The reviewed official pages do not publish a public API, SDK or developer documentation. |
| Audience | The product is made for therapists, counsellors, psychologists and other private practitioners. | The service targets independent therapists and group practices. |
| Custom domains | Users can connect a custom domain at no charge or use a Therapy.Page web address. | Pro customers can use a domain they already own, with Willow handling DNS and SSL setup. |
| Licence | The opened official pages do not state an open-source licence or publish source code. | The reviewed official pages do not identify an open-source licence or make the software source available. |
| Self-hosting | The opened official pages describe a hosted web service and provide no self-hosting option. | The reviewed official pages do not describe self-hosting or an on-premises deployment option. |
| SEO | The maker says technical SEO foundations include schema markup, sitemap.xml, robots.txt and llms.txt. | SEO fields, smart suggestions and Search Console reporting are provided across paid tiers. |
| What it does | Therapy.Page is a website builder designed for therapists, counsellors, psychologists and private practices. | Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. |
Plans
Willow Practice
- FreeFree
- Group$49 a month
- Group Practice$49 a month
- Pro$49 a month
- Growth$99 a month
In their own words
Therapy.Page
Therapy.Page is a free, web-based website builder for therapists, counsellors, psychologists, and other private practitioners. Its drag-and-drop editor lets users arrange sections for services, fees, FAQs, contact details, and other practice information. Users can choose a custom domain at no cost or use a Therapy.Page web address, then adjust a professionally designed theme with colours and curated fonts. Team and services sections can present multiple clinicians and offerings for group practices. The product also includes a blog editor and lightweight built-in analytics that the maker says use no cookies or tracking. Tracking IDs support GA4, Google Ads, Meta, and LinkedIn. Privacy and cookie policies are generated and updated according to user settings. Optional Konfidens capabilities include online booking, automated payments, a client portal, secure messaging, waiting lists, intake forms, and appointment reminders. The maker says sites are mobile-optimized and include SEO foundations. Therapy.Page has a free plan at free, with no paid tiers or upsells, but fewer customization options than general-purpose website builders.
Willow Practice
Willow Practice is a website builder for licensed mental-health clinicians and private-practice therapists. Clinicians can publish bios, specialties, fees, insurance information, and a way for prospective clients to book a consultation. Practice owners can create a shared homepage, invite therapists by email, and give each clinician a profile page under the practice brand. The available templates are Minimal, Warm, and Modern, and custom domains are supported with DNS and SSL handled by the service. Therapist profiles can include a booking link; Pro includes AI Bio Studio to help create website copy. Stripe processes payments, and Willow Practice says it does not store card details. The Free plan costs nothing and covers individual therapist websites; Pro costs $49 a month billed monthly, and Group Practice costs $49 a month billed per seat monthly. The service uses HTTPS in transit, encrypted storage at rest, and hashed passwords. It is not a HIPAA Business Associate and is not designed to store protected health information. After cancellation, account data is retained for 90 days before permanent deletion, and published site content can be exported.