Toast vs Wrapped
Toast
pos.toasttab.com
Wrapped
wrappedgiftcards.comSide by side
| Figure | Toast | Wrapped |
|---|---|---|
| Price from | $69/mo | $49/mo |
| Free plan | Yes | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Plans published | 3 | 4 |
| Spec score · Restaurant Gift Card Software | 7.9 (#10) | 7.7 (#16) |
| Integrations | Toast says its platform has 200+ integrations and its partner directory describes integrations with restaurant software through its API. | Wrapped lists 30+ POS, eCommerce, marketing, and payment integrations, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo, and Stripe. |
| Support | Toast Care is included with every software subscription and is available 24/7/365 by phone or web messaging. | Email and chat support are included on all plans, while Plus and Enterprise include priority support and a dedicated account manager. |
Plans
In their own words
Wrapped
Wrapped issues, sells and redeems cash gift cards, experience vouchers and store credit across point of sale, eCommerce and mobile, keeping one live balance for each card. It is aimed at retailers, restaurants, golf clubs, hospitality groups, cafes and multi-site brands. Merchants can offer branded digital cards, connect physical cards they already use or order branded cards through Wrapped. Customers can personalize cards, schedule email delivery, check balances online and add cards to Apple Wallet or Google Wallet. The service lists more than 30 integrations for POS, eCommerce, marketing and payments, including Lightspeed, Shopify, Square POS, BigCommerce, WooCommerce, Klaviyo and Stripe. Reporting covers purchases, redemptions, balances and liability by location and card type. Pro and higher add promotional tools and the REST API. Basic costs $49 a month, or $39 per month billed annually, and includes up to 3 sites and 50 new activations monthly. A 14-day trial is available. Email and chat support are included on all plans. Wrapped is operated by Loud Labs Limited in New Zealand.