Toluna Creative Pre-Test Instant vs YouGov Signal
Toluna Creative Pre-Test Instant
tolunacorporate.comYouGov Signal
yougov.comSide by side
| Figure | Toluna Creative Pre-Test Instant | YouGov Signal |
|---|---|---|
| Price from | — | $1.50/mo |
| Free plan | — | — |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| Plans published | 0 | 2 |
| Spec score · Survey Panel Software | 6.8 (#10) | 7.2 (#9) |
| Founded | 2000 | 2000 |
| Headquarters | London, United Kingdom | London, United Kingdom |
| Security | Toluna states that Toluna Start is ISO 27001 certified. | YouGov says its information security management system is certified to ISO 27001:2022 and that it conducts security testing, including penetration testing and external assessments. |
Plans
YouGov Signal
- Self-Serve$1.50 a month
- YouGov Behavioral: Online Search & SocialPriced on request
In their own words
Toluna Creative Pre-Test Instant
Toluna Creative Pre-Test Instant is an AI advertising pre-test inside Toluna Start. It uses synthetic personas to assess attention, branding, persuasion, likeability, emotional resonance, and intent before launch. Supported inputs include online video, TV, social video, TikTok/Reels, and high-quality animatics that closely represent final creative. Storyboards and early-stage or rough animatics are not supported. A project covers one market, up to 10 ads, and 200 completes, with audience targeting by age and gender and customizable quotas. Reports combine nine validated KPIs, including Breakthrough and Response scores, explain-why diagnostics, recommendations, and country- and format-specific benchmarks. Toluna says results can arrive in less than an hour, depending on ad count, and reports more than 4,000 validations against human responses. The product is intended for creative, marketing, insights, and research teams. Pricing is on request; Toluna invites prospects to request a demo or use Toluna Start.
YouGov Signal
YouGov Signal has no write-up on Specifiction yet; its figures are above.