Trax Retail vs ZenOwn Shelf Compliance AI

Trax Retail analyzes retail shelf images to help consumer packaged goods (CPG) brands and field teams assess in-store execution. Its computer vision, deep learning, and AI identify products and placement, then compare shelf conditions with planograms and KPIs. Reports cover on-shelf availability, share of shelf, pricing, promotional and store compliance, market share, staff performance, and SKU performance; dashboards can be configured around client KPIs. For representatives, Next Best Action prioritizes field actions according to performance against Perfect Store KPIs. A quality assurance team reviews image-recognition data. The app supports offline image capture during visits. Trax connects with Salesforce, synchronizing store, account, user, and route data and returning shelf KPI data. Customers can submit visits, scenes, and images for analysis through the Input API. Platforms are iOS, web, and API. Trax was founded in Singapore in 2010. It is paid, with pricing available on request.

ZenOwn Shelf Compliance AI helps brands assess in-store execution using photos of store shelves. Field teams, merchandisers, retailers and crowdsourcing partners can take photos with a phone or tablet; the system identifies products, their positions, categories and prices, then checks the images against brand planogram guidelines. ZenOwn says users receive feedback within five seconds, including guidance on fixes. Field and central teams can follow live dashboard updates with actionable insights. Its recognition covers consumer goods segments as well as pricing and positioning. The product can integrate with a brand’s external or internal technology stack, or with a stack provided by ZenOwn, though the product page names no integration examples. It runs on Android, iOS and the web. Shelf Compliance AI is paid, with pricing on request; prospective customers are directed to contact the team about solutions for their business needs and industry. The maker, ZenOwn AG, is based in Geneva, Switzerland.