Triple Whale vs W3Counter
Triple Whale
triplewhale.comW3Counter
w3counter.comSide by side
| Figure | Triple Whale | W3Counter |
|---|---|---|
| Price from | $219/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | — | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | — |
| Plans published | 5 | 5 |
| Spec score · Web analytics tools | 9.3 (#4) | 8.0 (#79) |
| Audience | The company presents the product for ecommerce and retail brands, including marketing, ecommerce, and data leaders. | The maker presents plans for bloggers and businesses and describes the product for websites or blogs. |
| Free plan | Yes | Yes |
| Security | Triple Whale's Trust Center lists SOC 2 Type 1 and Type 2, SOC 3, GDPR, CCPA, data-processing agreements, penetration-test reports, encryption at rest, backups and audit logging. | Awio says it follows generally accepted standards to protect personal information in transmission and after receipt and restricts access to personnel who need it. |
| Support | The pricing page says customers can contact the team with questions and book time with implementation specialists; Enterprise includes dedicated success coverage. | The maker lists [email protected] as its contact email on the signup page. |
Plans
Triple Whale
- FreeFree
- FreeFree
- Foundation$219 a month
- Automate$749 a month
- EnterprisePriced on request
W3Counter
- FreeFree
- Pro$5 a month
- Business$10 a month
- CustomPriced on request
- FreePrice not published
In their own words
Triple Whale
Triple Whale brings business data together to help ecommerce and retail brands measure growth and support decisions and actions. The product is aimed at marketing, ecommerce, and data leaders. Triple Pixel supports tracking across devices and platforms, while paid plans offer multi-touch attribution. Moby AI uses business context to answer questions about sales, spend, customers, and performance, and can generate on-brand creative. The Automate plan adds paid-media actions, scheduled reports and workflows, creative variations, and tools for landing pages and interactive assets. Enterprise combines attribution with marketing mix modeling and incrementality testing, including holdouts and geo-lift tests. Triple Whale lists more than 60 pre-built integrations, plus Data-In and Data-Out APIs for connecting sources and syncing platform data to warehouses, BI tools, or internal apps. The Free plan costs nothing and includes 10 users and 12 months of data retention. The product has a mobile app and lists real-time data refresh updated every 15 minutes or less. Triple Whale was founded in 2021 and is headquartered in Columbus, Ohio.