Umami vs Visitor Analytics (TWIPLA)

Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.

Visitor Analytics (TWIPLA) tracks website activity, including page views, events, conversions, and ecommerce, with funnels, session recordings, extended data retention, and API access. Its free plan is free and includes 400 monthly page views, 20 monthly events, one conversion funnel, and 25 session recordings. Paid plans billed monthly are Starter at $2.99 a month, Basic at $12.99 a month, Advanced at $24.99 a month, and Pro at $39.99 a month. The pricing note also lists paid access from $2.39/mo (annual); listed monthly prices exclude VAT, and yearly billing is offered at 20% off. A 30-day unlimited free trial provides full-platform access with no commitment or credit card. Ready-made integrations are listed for Wix, WordPress, Weebly, Drupal, Joomla!, and October CMS. TWIPLA describes four cookie-free privacy modes, including a default Maximum Privacy mode that needs no consent, and states that it complies with GDPR, ePrivacy, and CCPA. Data is hosted in ISO 27001-certified data centers in Germany. Paid plans include unlimited collaborators, and API access is unlimited.