Umami vs W3Counter
Umami
umami.isW3Counter
w3counter.comSide by side
| Figure | Umami | W3Counter |
|---|---|---|
| Price from | $20/mo | $5/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Linux | Yes | — |
| API | Yes | — |
| Self-hosted | Yes | — |
| Plans published | 4 | 5 |
| Spec score · Web analytics tools | 9.1 (#10) | 8.0 (#79) |
| Spec score · Website Analytics | 8.4 (#16) | 7.8 (#23) |
| Free plan | Yes | Yes |
| Privacy | Umami says standard web analytics uses no cookies, does not track visitors across websites, and does not collect directly identifying information or sell data. | Awio says it does not use client data for behavioral advertising and does not link personally identifiable data across different clients' websites. |
| Security | Umami Cloud connections use HTTPS and TLS, and customer accounts, teams, websites, and analytics data are logically separated. | Awio says it follows generally accepted standards to protect personal information in transmission and after receipt and restricts access to personnel who need it. |
| Support | The Hobby plan includes community support, Pro includes email support, Business includes email and chat support, and Enterprise includes enterprise support. | The maker lists [email protected] as its contact email on the signup page. |
Plans
W3Counter
- FreeFree
- Pro$5 a month
- Business$10 a month
- CustomPriced on request
- FreePrice not published
In their own words
Umami
Umami is an open-source analytics platform for understanding website and product traffic, campaigns, visitor behavior, conversions, retention and revenue. Reports cover pageviews, visitor metrics, UTM campaigns, real-time activity, funnels, goals, journeys, attribution and revenue. Session replays and click and scroll heatmaps are available on Business and above. Umami says standard analytics uses no cookies, does not track people across websites, and does not collect directly identifying information. Optional features such as distinct IDs, custom properties, revenue tracking, replays and heatmaps can collect additional information when enabled; replays are off by default and mask input fields by default. Customers can choose managed Umami Cloud or host the open-source platform themselves. The free Hobby cloud plan sits alongside Pro at $20 a month and Business at $200 a month. Pro includes one million events monthly and up to 20 websites; Business includes 10 million events monthly, unlimited websites and heatmaps. Cloud event usage includes pageviews and custom events, with excess events billed per event without stopping collection. The platform also provides API access and a read-only MCP server on specified plans or self-hosted versions.