Understand vs Unmapped

Understand turns static charts and complex dashboards into data stories for sharing insights and supporting decisions. Each story is built from cards that appear as viewers scroll through it, a format the product calls scrollytelling. Users can import data from files, Google, SQL databases, OLAP cubes, or APIs. Understand AI can analyze and summarize stories and identify anomalies. Stories can be shared publicly or embedded; Growth also supports email and Slack notifications. The service describes scheduled story updates and mobile-friendly viewing. A white-label option lets users embed stories in another product with custom branding and a custom domain. Enterprise-ready options include private cloud or single-tenant deployment, SSO, and access control. The free Starter plan includes one editor, unlimited stories, CSV upload and manual entry, public sharing, and scrollytelling. Growth costs $25.00 per editor per month with annual billing. A 14-day trial is listed, and the terms limit website use to individuals aged 13 or older.

Unmapped is a browser-based map studio for making and publishing maps as videos, interactive stories, or maps. It runs in a modern desktop browser without installation. Its timeline treats places, labels, routes, and effects as clips, arranged into scenes with transitions, looping, and frame-accurate scrubbing. Bring in CSV, GeoJSON, zipped Shapefiles, or GeoTIFF files, or use live earthquake, wildfire, and weather-alert feeds. Visualizations can take the form of points, heatmaps, hexbins, or 3D columns, with styling, timing, and animation. You can add 3D models such as landmarks, people, or storm systems to routes, or ask the AI assistant to build scenes from a description. Exports include MP4 films up to 4K in landscape or vertical formats, interactive stories, and still images from any frame. Stories can be public, unlisted, or private; public ones may appear in discovery surfaces. The free plan includes manual 2D editing and previews. Pro and Studio add terrain and 3D buildings, credits, MCP support, and ChatGPT app integrations.