Warmly vs ZoomInfo
Warmly
warmly.aiZoomInfo
zoominfo.comSide by side
| Figure | Warmly | ZoomInfo |
|---|---|---|
| Price from | $99/mo | Free |
| Free plan | Yes | Yes |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| API | Yes | Yes |
| Plans published | 8 | 7 |
| Spec score · Demand Generation Software | 7.5 (#10) | 7.7 (#8) |
| Spec score · Buyer Intent Software | 7.5 (#16) | 7.7 (#14) |
| Spec score · AI Lead Generation Software | 7.4 (#31) | 7.7 (#23) |
| Spec score · Website Visitor Tracking Software | 7.5 (#22) | 7.7 (#18) |
| Spec score · Sales Prospecting Software | 7.5 (#41) | 7.7 (#34) |
| Founded | 2020 | 2007 |
| Headquarters | San Francisco, California, United States | ZoomInfo lists its headquarters as Vancouver, Washington, USA. |
| Integrations | The integrations page lists CRM options including HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, plus Slack and Microsoft Teams notifications. | ZoomInfo says it integrates natively with Salesforce, HubSpot, and Microsoft Dynamics 365, and offers 120+ integrations. |
| Product | Warmly describes itself as an autonomous revenue agent platform for B2B go-to-market teams. | ZoomInfo describes itself as an all-in-one AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. |
| Support | Warmly directs API and MCP issues to [email protected] and account, billing, or product questions to sales. | The company says support is available through its Help Center and by phone, and ZoomInfo University provides role-based courses and certifications. |
Plans
Warmly
- Free (API/MCP)Free
- Starter (API/MCP)$99 a month
- Growth (API/MCP)$199 a month
- Pro (API/MCP)$499 a month
- AI Web-Deanonymization$10,000 a year
- Inbound Chat$20,000 a year
- AI Inbound Autopilot$30,000 a year
- Enterprise (API/MCP)Priced on request
ZoomInfo
- ZoomInfo LiteFree
- ABM EnterprisePriced on request
- ABM LitePriced on request
- Copilot AdvancedPriced on request
- Copilot EnterprisePriced on request
- Marketing DemandPriced on request
- ZoomInfo ProfessionalPriced on request
In their own words
Warmly
Warmly describes itself as an autonomous revenue agent platform for B2B go-to-market teams. Its Inbound Agent identifies website visitors at the person level and offers AI chat with Context Graph context, intent-based popups, and personalized microsites. The platform also lists company and people search, intent signals, phone numbers, and an email finder. Integrations include HubSpot, Salesforce, Close.io, Zoho, and Pipedrive, as well as Slack and Microsoft Teams notifications. Warmly provides an MCP server with OAuth access and REST endpoints authenticated by API key; its three tools are read-only. API and MCP credits are shared across the product, and new visitor identifications pause when the monthly credit pool runs out. The free API/MCP plan is free and includes 250 credits per month; paid API/MCP plans start at $99 a month. Annual web-deanonymization starts at $10,000 a year, Inbound Chat at $20,000 a year, and AI Inbound Autopilot at $30,000 a year, each from 10K credits per month. Warmly runs on the web and through an API, and is headquartered in San Francisco.
ZoomInfo
ZoomInfo describes itself as an AI go-to-market platform for B2B sales, marketing, RevOps, and customer success teams. It supports prospecting, buyer intent, account insights, lead routing, CRM enrichment, and sales workflow automation. Its AI tools cover account research, meeting preparation, deal prioritization, and coordinated go-to-market plays. The company describes its data coverage as more than 500 million contacts and 100 million companies. ZoomInfo says it has more than 120 integrations, including native connections with Salesforce, HubSpot, and Microsoft Dynamics 365; its MCP server connects Claude, ChatGPT, and custom agents to ZoomInfo data. The platform is available through web, API, and an extension. ZoomInfo Lite is a permanent free plan at free. Its trial typically lasts 7 days, includes core platform features subject to usage limits, and requires no credit card, though terms vary. Prices for the other listed plans are not provided.