Wistia vs Zoom Webinars
Wistia
wistia.com
Zoom Webinars
zoom.comSide by side
| Figure | Wistia | Zoom Webinars |
|---|---|---|
| Price from | $79/mo | — |
| Free plan | Yes | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | — | Yes |
| Linux | — | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | Yes |
| Plans published | 5 | 15 |
| Spec score · Webinar platforms | 7.8 (#22) | 8.6 (#9) |
| Spec score · Webinar Software | 7.7 (#28) | 7.9 (#22) |
| Spec score · Video Podcast Software | 7.7 (#31) | 7.9 (#26) |
| Accessibility | Wistia states that its player is WCAG 2.1 AA compliant and supports captions and audio descriptions. | Zoom says its webinars offer AI-powered captions in more than 20 languages. |
| Analytics | Analytics include account and media-level reporting, embed location data, engagement heatmaps, A/B testing, and CSV exports. | Webinars provides registration, attendance, Q&A, polling, reactions, and survey reports that can be exported as CSV files. |
| Founded | 2006 | 2011 |
| Free plan | Yes | No |
| Integrations | The integrations directory lists services including HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk. | The pricing comparison lists Eloqua, HubSpot, Marketo, Pardot, Salesforce, and Open API for Webinars, and says the Apps Marketplace has 300+ integrations for webinars and events. |
| Support | The pricing page lists email support, live chat, and a customer success manager among its support options. | The pricing comparison lists Standard support for all three plans and professional event services as an add-on. |
Plans
Wistia
- FreeFree
- Business$79 a month
- Business + Lead gen$329 a month
- Automation Suite$250 a month
- EnterprisePriced on request
Zoom Webinars
- WebinarsPrice not published
- WebinarsPriced on request
- WebinarsPriced on request
- Webinars PlusPrice not published
- Webinars PlusPriced on request
- Webinars PlusPriced on request
- EventsPriced on request
- EventsPrice not published
- EventsPriced on request
- Webinars (annual)$66.67 a year
In their own words
Wistia
Wistia is a video marketing platform for businesses and marketing teams to create, host, promote and measure videos and webinars. Recording tools capture a screen or webcam, while editing includes transcript-based changes, speech enhancement and AI removal of silences and filler words. Hosting includes a customizable player, video SEO, and collections and playlists.
Analytics span account and media reporting, embed locations, engagement heatmaps, A/B testing and CSV exports. Marketers can add in-video calls to action and lead forms, then connect marketing automation integrations. The integration directory includes HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier and Zendesk; developers have Data, Stats and Upload API references. The free plan includes 25 GB of storage, one user and 200 GB of bandwidth. Business costs $79 a month, billed annually, and includes 250 GB or more of storage, three users and 1 TB of bandwidth. The player is stated to meet WCAG 2.1 AA and support captions and audio descriptions.
Zoom Webinars
Zoom Webinars is a paid platform for one-to-many broadcasts in which hosts control who can speak or share while attendees primarily view and interact. It supports live, automated, and on-demand sessions, with recording, registration pages, polls, and Q&A. Other engagement tools include chat, emoji reactions, quizzes, live transcription, and language interpreter support. The Webinars, Webinars Plus, and Events plans are each listed for up to 500 attendees, while Zoom says capacity across its webinar products can reach 100,000 depending on the purchased plan. The Webinars tier is listed with 720p video, basic event analytics, and no breakout rooms; Webinars Plus and Events list 1080p. Reports cover registration, attendance, Q&A, polling, reactions, and surveys, and can be exported as CSV files. Attendees do not need a Zoom account to join. Annual Webinars is listed at $66.67 a year and monthly Webinars at $89 a month.