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SPECIFICTION
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Wistia

wistia.com

From $79/mo Free plan WebAPI
Visit wistia.com
Spec score 7.8 #22 of 62 in Webinar platforms

What it is

Wistia is a video marketing platform for businesses and marketing teams to create, host, promote and measure videos and webinars. Recording tools capture a screen or webcam, while editing includes transcript-based changes, speech enhancement and AI removal of silences and filler words. Hosting includes a customizable player, video SEO, and collections and playlists.

Analytics span account and media reporting, embed locations, engagement heatmaps, A/B testing and CSV exports. Marketers can add in-video calls to action and lead forms, then connect marketing automation integrations. The integration directory includes HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier and Zendesk; developers have Data, Stats and Upload API references. The free plan includes 25 GB of storage, one user and 200 GB of bandwidth. Business costs $79 a month, billed annually, and includes 250 GB or more of storage, three users and 1 TB of bandwidth. The player is stated to meet WCAG 2.1 AA and support captions and audio descriptions.

Spec sheet

Product
Wistia is a video marketing platform for creating, hosting, marketing, and measuring videos and webinars.Read 30 Sep 2026 · wistia.com
Intended users
Wistia describes its platform as helping businesses and marketing teams use video to drive business growth.Read 30 Sep 2026 · wistia.com
Free plan
YesRead 20 Sep 2026 · wistia.com
Paid from
79Read 20 Sep 2026 · wistia.com
Integrations
The integrations directory lists services including HubSpot, Marketo, Klaviyo, LinkedIn, Mailchimp, YouTube, Zapier, and Zendesk.Read 30 Sep 2026 · wistia.com
Support
The pricing page lists email support, live chat, and a customer success manager among its support options.Read 30 Sep 2026 · wistia.com
Founded
2006Read 28 Sep 2026 · wistia.com
Accessibility
Wistia states that its player is WCAG 2.1 AA compliant and supports captions and audio descriptions.Read 30 Sep 2026 · wistia.com
Analytics
Analytics include account and media-level reporting, embed location data, engagement heatmaps, A/B testing, and CSV exports.Read 30 Sep 2026 · wistia.com
Developer access
Wistia provides Data API, Stats API, and Upload API references for developers.Read 30 Sep 2026 · support.wistia.com
Hosting
Wistia offers professional video hosting, a customizable player, video SEO, and video collections and playlists.Read 30 Sep 2026 · wistia.com
Lead generation
Wistia supports in-video calls to action, lead capture forms, and marketing automation integrations.Read 30 Sep 2026 · wistia.com
Plan limits
The Free plan includes 25 GB of storage and one user; the Business plan includes 250 GB or more of storage and three users.Read 30 Sep 2026 · wistia.com
Recording and editing
The platform includes screen and webcam recording, transcript-based editing, speech enhancement, and AI removal of silences and filler words.Read 30 Sep 2026 · wistia.com
Security certifications
Wistia's security profile lists SOC 2 Type 2, SOC 2 Type 1, CCPA, GDPR, EU-US DPF, Swiss-U.S. DPF, and the UK Extension to the EU-U.S. DPF.Read 30 Sep 2026 · security.wistia.com

Plans and prices

Free Free 25 GB storage · 1 user only · 200 GB bandwidth Read 30 Sep 2026 · wistia.com
Business $79 a month billed annually 250 GB+ storage · 3 users included · 1 TB bandwidth · $25 per additional user Read 30 Sep 2026 · wistia.com
Business + Lead gen $329 a month Annual pricing shown; no credit card required for trial Everything in Business · Automation Suite · Connect marketing platforms · Capture and score leads · Measure impact Read 20 Sep 2026 · wistia.com
Automation Suite $250 a month billed annually Available on the Business plan · connects marketing platforms to score leads, trigger campaigns, and tie video to revenue Read 30 Sep 2026 · wistia.com
Enterprise Priced on request 1 TB+ storage · custom users · 2 TB bandwidth Read 30 Sep 2026 · wistia.com

Every Wistia plan and price →

Strong points and limits

Strong points

  • Screen and webcam recording are included.
  • Analytics include engagement heatmaps and A/B testing.
  • In-video calls to action and lead forms support lead capture.
  • Player supports captions and audio descriptions.
  • Free plan includes 25 GB of storage.

Limits

  • Free plan is limited to one user.
  • Free plan includes 200 GB of bandwidth.
  • Business costs $79 a month, billed annually.
  • Business includes three users; additional users cost $25.

Who it suits

Wistia suits businesses and marketing teams that create and measure video or webinar campaigns. Its recording, hosting, analytics and lead-generation tools also serve teams connecting video activity with marketing platforms.

Verdict

Wistia combines video creation and hosting with analytics and lead-generation tools. The free plan has storage, user and bandwidth limits; Business adds capacity for $79 a month billed annually.

Where Specifiction places it

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