Betterment

Spec sheet

What it does

Betterment provides automated investing, cash management, goal setting and retirement planning for U.S. customers.Read 15 Oct 2026 · betterment.com

Headquarters

Betterment's corporate office is at 450 West 33rd Street, Floor 11, New York, NY 10001.Read 1 Oct 2026 · betterment.com

Founded

2008Read 28 Sep 2026 · betterment.com

Advisor integrations

Betterment Advisor Solutions connects with third-party portfolio-management, planning, compliance, data-warehouse, CRM and analytics tools.Read 15 Oct 2026 · betterment.com

Automated investing

Its automated portfolios use diversified, low-cost ETFs with adjustable risk based on the goal and investment horizon.Read 15 Oct 2026 · betterment.com

Cash and checking

Cash Reserve is a high-yield cash account, while Checking and its debit card are provided through nbkc bank.Read 15 Oct 2026 · betterment.com

Cash products

Cash Reserve has no monthly management fee and Checking has no overdraft fees with ATM fees reimbursed.Read 1 Oct 2026 · betterment.com

Company founding and headquarters

LinkedIn lists the company as founded in 2010 and headquartered in New York, New York.Read 15 Oct 2026 · linkedin.com

Company funding facts

Crunchbase lists 30 Betterment investors and says its latest financing was a debt-financing round, without displaying the amount on the accessible page.Read 15 Oct 2026 · crunchbase.com

Company size

LinkedIn lists Betterment as a privately held financial-services company with 501–1,000 employees.Read 15 Oct 2026 · linkedin.com

Compliance evidence

Betterment's Trust Center lists SOC 1 Type II, SOC 2 Type II, SIG, and U.S. Department of Labor Cybersecurity badges.Read 1 Oct 2026 · trust.betterment.com

Core service

Betterment provides cash management, guided investing, and retirement planning, acting as a fiduciary.Read 1 Oct 2026 · betterment.com

Crypto

Crypto investing is listed among Betterment account types supported in its help center.Read 15 Oct 2026 · betterment.com

Custom portfolios

Customers can select stocks and ETFs while Betterment automates rebalancing, dividend reinvestment and tax handling.Read 15 Oct 2026 · betterment.com

Customer support

Customer support is available by phone at (718) 400-6898 Monday–Friday 8:00 AM–9:00 PM ET and weekends 9:00 AM–6:00 PM ET.Read 1 Oct 2026 · betterment.com

Documentation and support

Betterment publishes a searchable help center and says customer-support staff are available five days per week.Read 15 Oct 2026 · betterment.com

Eligibility limit

Accounts are limited to customers age 18 or older with a permanent U.S. address and SSN or ITIN; international residents are not accepted.Read 15 Oct 2026 · betterment.com

External accounts

Users can link external accounts for funding, net-worth tracking, and goal tracking; instant connections use Plaid.Read 1 Oct 2026 · betterment.com

External-account linking

External accounts can be connected instantly through Plaid or manually with account verification deposits.Read 15 Oct 2026 · betterment.com

Investment protection

Betterment Securities is a SIPC member covering securities customers up to $500,000, including $250,000 for cash claims.Read 1 Oct 2026 · betterment.com

Legal entity

Betterment’s privacy policy identifies Betterment LLC, Betterment Securities, Betterment for Business LLC and Betterment Financial LLC as Betterment entities.Read 15 Oct 2026 · betterment.com

Limit: Apple app reviews

App Store reviewers praise the interface but complain that transfers can take up to three business days and some account actions require the desktop site.Read 15 Oct 2026 · apps.apple.com

Limit: Capterra users

Capterra reviews mention basic or unhelpful support, limited customization, a $100,000 Premium threshold and difficulty transferring money out.Read 15 Oct 2026 · capterra.com

Limit: G2 users

Reviewers report developing workflows, limited account types and stocks, incomplete reporting, slow check processing and tier-one support that cannot resolve issues.Read 15 Oct 2026 · g2.com

Limit: Google Play reviews

Google Play reviewers cite slow internal transfers, checking-account verification failures, missing automatic savings-to-checking transfers and monthly fees on investment accounts.Read 15 Oct 2026 · play.google.com

Limit: Trustpilot complaints

Recent reviewers frequently report frozen accounts, delayed or rejected withdrawals, unauthorized recurring deposits, rollover errors and customer-service delays.Read 15 Oct 2026 · trustpilot.com

Mobile app

The Betterment app supports deposits, transfers, withdrawals, outside-account connections, goal tracking, performance tracking, and dark mode.Read 1 Oct 2026 · betterment.com

Mobile platforms

Official mobile applications are available for iOS and Android.Read 15 Oct 2026 · betterment.com

Praise: Capterra users

Capterra reviewers describe the platform as easy to use, low cost, useful for automated deposits and effective for investment and savings goals.Read 15 Oct 2026 · capterra.com

Praise: G2 users

Reviewers repeatedly praise the modern interface, easy onboarding, automated tax-loss harvesting and rebalancing, and responsive support from knowledgeable representatives.Read 15 Oct 2026 · g2.com

Public API

An independent API directory reports that Betterment has no public developer API; third-party access generally uses aggregators such as Plaid.Read 15 Oct 2026 · apis.io

Rating on Apple App Store

4.8 out of 5 from 65K ratingsRead 15 Oct 2026 · apps.apple.com

Rating on Capterra

4.2 out of 5 from 5 reviewsRead 15 Oct 2026 · capterra.com

Rating on G2

4.4 out of 5 from 64 reviewsRead 15 Oct 2026 · g2.com

Rating on Google Play

4.7 out of 5 from 19.2K reviewsRead 15 Oct 2026 · play.google.com

Rating on Trustpilot

1.3 out of 5 from 82 reviewsRead 15 Oct 2026 · trustpilot.com

Rating on TrustRadius

No overall score out of 5 from 4 reviewsRead 15 Oct 2026 · web-v1.prod.trustradius.com

Rebalancing

The rebalancing system uses drift tolerances and seeks to avoid wash sales and short-term gains.Read 15 Oct 2026 · betterment.com

Regulatory protection

Betterment Securities is a FINRA and SIPC member, while eligible cash can receive FDIC insurance through program banks subject to conditions.Read 15 Oct 2026 · betterment.com

Retirement accounts

The service offers traditional and Roth IRAs plus SEP IRA and solo 401(k) options.Read 15 Oct 2026 · betterment.com

Scale

Betterment reports more than 1 million customers and more than $70 billion in assets under management.Read 1 Oct 2026 · betterment.com

SDKs and extensibility

The same directory lists no public SDK, CLI, sandbox or developer portal and describes the partner API for Betterment at Work as private.Read 15 Oct 2026 · apis.io

Security controls

Betterment states that it uses two-factor authentication, encryption in transit and at rest, TLS and a dedicated security team.Read 15 Oct 2026 · betterment.com

Security incident

TechRadar reported on February 6, 2026 that a social-engineering breach affected 1,435,174 people with contact and geographic data exposed, while Betterment accounts and credentials were not compromised.Read 15 Oct 2026 · techradar.com

Self-directed investing

Customers can trade stocks and ETFs with no trading commissions, and Betterment waives its management fee on self-directed accounts.Read 1 Oct 2026 · betterment.com

Tax features

Betterment offers fully automated tax-loss harvesting and Tax Coordination across eligible accounts.Read 1 Oct 2026 · betterment.com

Tax-loss harvesting

Tax-loss harvesting can be enabled on taxable accounts to seek losses that offset gains and improve after-tax results.Read 15 Oct 2026 · betterment.com

Plans and prices

Every Betterment plan and price →

Where Specifiction places it

• Financial Planning Software#1 of 349.3
• Robo-Advisor Apps#1 of 249.2
• Automated Savings Apps#1 of 179.2
• 401(k) Software#1 of 149.1