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SPECIFICTION
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Brandlyre

brandlyre.com

Free plan Web
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Spec score 7.8 #13 of 27 in AI Social Media Post Generators

What it is

Brandlyre is a web-based social media planner that builds a structured brand profile from a website, then drafts and schedules content for approval. The profile captures voice, audience, objectives, tone, and visual identity. AI tools can create captions, hooks, threads, LinkedIn articles, images, and content plans. Publishing uses official OAuth connections to Instagram, Facebook Pages, LinkedIn profiles and Pages, TikTok, Threads, and X. Instagram feed posts, carousels, and Stories are supported, as are TikTok photo posts; video and Reels are not supported. Posts can enter a review queue for batch approval, editing, or deletion, while separate reviewer accounts remain roadmap work. Users can manage unlimited brands, each with its own workspace, calendar, media library, profile, and connected accounts. Claude and ChatGPT can connect through a custom connector, sending drafts to the approval queue without independent publishing. Google Gemini is the default AI provider, with OpenAI as an opt-in fallback. Brandlyre says customer content is not used to train models. The Early access plan is free, with 100 starting AI credits; AI actions consume credits, while publishing does not.

Spec sheet

Product
Brandlyre is a social media planner that learns a brand’s voice from its website, drafts content and schedules it across social platforms for approval.Read 4 Oct 2026 · brandlyre.com
Intended users
Brandlyre says it aims to help brands and teams maintain consistent, intentional social output across platforms with less effort.Read 4 Oct 2026 · brandlyre.com
Integrations
Brandlyre can connect to Claude and ChatGPT as a custom connector, where drafts go to the approval queue and the assistant cannot publish independently.Read 4 Oct 2026 · brandlyre.com
Security
The privacy policy states that data is sent over TLS, sensitive tokens are encrypted at rest, and access controls and regular security reviews are used.Read 4 Oct 2026 · brandlyre.com
Support
The pricing page invites users to contact the team, and the privacy policy lists Andreality S.L. in Valencia, Spain, as the product operator and data controller.Read 4 Oct 2026 · brandlyre.com
Headquarters
Valencia, SpainRead 28 Sep 2026 · brandlyre.com
AI content
The product generates brand-tuned captions, hooks, threads, LinkedIn articles, images and content plans.Read 4 Oct 2026 · brandlyre.com
AI providers
Google Gemini is the default for copy and image generation, with OpenAI available as an opt-in fallback; Brandlyre says it does not train models on customer content.Read 4 Oct 2026 · brandlyre.com
Brand profile
Website extraction builds a structured profile of a brand’s voice, audience, objectives, tone and visual identity.Read 4 Oct 2026 · brandlyre.com
Data hosting
The policy says the application servers and primary database are hosted in Germany in the EU, while some subprocessors may process data outside the EEA.Read 4 Oct 2026 · brandlyre.com
Limits
Each new Instagram Reel or video is unsupported; multi-user review with separate reviewer accounts has not shipped.Read 4 Oct 2026 · brandlyre.com
Multiple brands
Users can manage unlimited brands, each with its own workspace, calendar, media library, profile and connected social accounts.Read 4 Oct 2026 · brandlyre.com
Review workflow
Posts can be routed to a review queue for batch approval, editing or deletion; separate reviewer accounts are listed as roadmap work, not shipped.Read 4 Oct 2026 · brandlyre.com
Social publishing
It supports Instagram, Facebook Pages, LinkedIn profiles and Pages, TikTok, Threads and X through official OAuth flows.Read 4 Oct 2026 · brandlyre.com
Supported formats
Instagram feed posts, carousels and Stories are supported, as are TikTok photo posts; video and Reels are not supported yet.Read 4 Oct 2026 · brandlyre.com

Plans and prices

Early access Free Free while in early access; paid plans are planned after early access. 100 starting AI credits · unlimited brand workspaces · unlimited scheduled and published posts · all publishing platforms · AI actions consume credits; publishing does not Read 4 Oct 2026 · brandlyre.com

Every Brandlyre plan and price →

Strong points and limits

Strong points

  • Structured profile from a brand website
  • Unlimited brand workspaces
  • Official OAuth publishing connections
  • Approval queue for batch review
  • AI captions, images, and plans

Limits

  • Video and Reels are unsupported
  • Separate reviewer accounts have not shipped
  • AI actions consume credits
  • Paid plans are planned after early access

Who it suits

Brandlyre suits brands and teams coordinating consistent social publishing across several supported platforms with approval-based review.

Verdict

Brandlyre combines brand-specific drafting, multi-platform scheduling, and review controls in a web app. The current early-access plan is free, but format and reviewer-account limitations affect workflow planning.

Where Specifiction places it

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