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Driven

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Spec score 8.9 #3 of 30 in Incentive Compensation Management Software

What it is

Driven is a web-based sales compensation tool for managing incentive plans, commissions, and payouts. Its AI agent can turn a compensation plan supplied as a PDF, spreadsheet, or text into a structured plan and check it against historical payouts. The agent answers questions about commissions, payouts, and exceptions by tracing calculations to their source. It also monitors rep performance and plan progress to send incentive-aligned nudges. Driven covers commission calculation, quota and bonus management, plan simulation, approval workflows, payout tracking, and compensation reporting. It connects natively with HubSpot and Salesforce for live deal data, Slack for nudges and approvals, and Claude and ChatGPT through an MCP connection for custom reporting. For other CRMs, the site suggests contacting the team about roadmap options or custom CSV imports. RevOps, Finance, and Operations teams can manage plans and commissions, while sales reps can see earnings and targets. Starter is free with a limit of three seats and one compensation plan. Pro costs €29 a month per commissionee, with a three-seat minimum. Enterprise pricing is custom.

Spec sheet

What it does
Driven is an AI sales-commission platform that replaces spreadsheet-based incentive administration with live calculations, dashboards and agent assistance.Read 15 Oct 2026 · driven.work
Product
Driven describes itself as a sales performance and commission agent that replaces spreadsheets with a real-time source of truth for sales incentives.Read 7 Oct 2026 · driven.work
Integrations
Native live synchronization is offered for HubSpot and Salesforce, while Slack handles alerts, nudges and approvals.Read 15 Oct 2026 · driven.work
Security
The homepage FAQ states ISO 27001 and SOC 2 Type II compliance and describes AES-256 encryption at rest, TLS 1.2+ in transit, Aikido monitoring, and granular access controls.Read 7 Oct 2026 · driven.work
Support
Starter and Pro include in-app support chat, Pro includes a dedicated Slack channel, and Enterprise includes a dedicated setup and Slack channel.Read 7 Oct 2026 · driven.work
Headquarters
Antwerp, BelgiumRead 28 Sep 2026 · driven.work
Founded
2025Read 28 Sep 2026 · driven.work
Company
The pricing page identifies the maker as Driven Tech BV and lists its address as Sint-Pietersvliet 7, 2000 Antwerp, Belgium.Read 7 Oct 2026 · driven.work
Chrome extension
A Chrome Web Store extension lets users view and manage Driven payouts inside HubSpot or Salesforce.Read 15 Oct 2026 · driven.work
Commission questions
The agent answers payout, commission, and exception questions by tracing calculations back to their source.Read 7 Oct 2026 · driven.work
Company facts
LinkedIn lists Driven as a privately held Antwerp software company founded in 2024 with 11–50 employees.Read 15 Oct 2026 · linkedin.com
Documentation approach
The product includes a Wiki, visual flowcharts and an Excel-like syntax for configuring complex plans without coding.Read 15 Oct 2026 · driven.work
Feature: AI plan design
Its agent can create or update compensation strategies from goals and uploaded PDFs, spreadsheets or text.Read 15 Oct 2026 · driven.work
Feature: calculations
Commission mathematics is deterministic and designed to eliminate spreadsheet calculation errors.Read 15 Oct 2026 · driven.work
Feature: dashboards
Personal dashboards show each salesperson earnings and target progress live.Read 15 Oct 2026 · driven.work
Feature: dispute review
Autopilot reviews inspect deal comments and disputes automatically, reducing manual finance investigation.Read 15 Oct 2026 · driven.work
Feature: nudges
Personalized alerts and weekly recaps prompt salespeople toward behaviors linked to their targets.Read 15 Oct 2026 · driven.work
Feature: performance insights
The performance agent analyzes data to identify revenue-driving behavior and recommend compensation changes.Read 15 Oct 2026 · driven.work
Feature: rep support
Reps can ask the agent commission questions and receive answers with interactive flowcharts.Read 15 Oct 2026 · driven.work
Feature: reporting
Driven produces management reports, audit trails, attainment and compensation-spend views in real time.Read 15 Oct 2026 · driven.work
Founders
A May 20, 2025 Belgian press release names Ludovic Diercxsens, Andres De Jonge and Tom De Kooning as the founding team.Read 15 Oct 2026 · dvo.be
Funding news
The SaaS News reported a €1.5 million funding round in September 2025 led by Pitchdrive with NewSchool VC and Belgian technology angels.Read 15 Oct 2026 · thesaasnews.com
Implementation
The product page says first-plan implementation is included during the first year and can go live in days without platform or consultant fees.Read 15 Oct 2026 · driven.work
Legal entity
The maker identifies the company as Driven Tech BV, VAT BE1006761119, at Sint-Pietersvliet 7 in Antwerp, Belgium.Read 15 Oct 2026 · driven.work
Limit: CRM coverage
The Capterra reviewer wanted more native CRM integrations beyond HubSpot and Salesforce and used CSV imports for another system.Read 15 Oct 2026 · capterra.com
Limit: manual edge cases
A HubSpot Marketplace review says some compensation edge cases still require manual handling.Read 15 Oct 2026 · ecosystem.hubspot.com
MCP integration
Driven exposes a native MCP connection for Claude and ChatGPT to generate custom reports from live compensation data.Read 15 Oct 2026 · driven.work
Notable news
Driven's homepage lists a Salesforce commission-tracking guide dated October 9, 2026.Read 15 Oct 2026 · driven.work
Other CRM limit
The maker says it is currently optimized for HubSpot and Salesforce; other CRM data requires roadmap discussion or custom CSV import.Read 15 Oct 2026 · driven.work
Other CRMs
For CRMs other than Salesforce or HubSpot, the site suggests contacting the team about roadmap options or custom CSV imports.Read 7 Oct 2026 · driven.work
Payout controls
Payouts support configurable approvals, per-deal breakdowns, clawbacks and true-ups, with approved results locked against later CRM changes.Read 15 Oct 2026 · driven.work
Plan design
Its AI agent can structure and validate a compensation plan uploaded as a PDF, spreadsheet, or text against historical payouts.Read 7 Oct 2026 · driven.work
Praise: automation
Reviewers describe major reductions in manual commission administration and better accuracy than spreadsheets.Read 15 Oct 2026 · g2.com
Praise: integrations and usability
G2 reviewers repeatedly praise the native HubSpot connection, embedded payout visibility, clear interface and quick setup.Read 15 Oct 2026 · g2.com
Praise: plan transparency
A G2 reviewer highlights the Wiki flowchart as a readable way to show tiered rates and accelerators to the whole team.Read 15 Oct 2026 · g2.com
Rating on Capterra
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com
Rating on G2
4.8 out of 5 from 21 reviewsRead 15 Oct 2026 · g2.com
Rating on HubSpot Marketplace
5.0 out of 5 from 11 reviewsRead 15 Oct 2026 · ecosystem.hubspot.com
Rep coaching
The agent monitors rep performance and plan progress and sends timely nudges aligned to incentives.Read 7 Oct 2026 · driven.work
Security certification
Driven's FAQ claims ISO 27001 and SOC 2 Type II compliance, while the footer labels SOC 2 as pending.Read 15 Oct 2026 · driven.work
Security encryption
The FAQ states AES-256 encryption at rest and TLS 1.2 or newer in transit, plus granular permissions and Aikido monitoring.Read 15 Oct 2026 · driven.work
SOC 2 status
The pricing page footer labels SOC 2 as pending, despite the homepage FAQ describing SOC 2 Type II compliance.Read 7 Oct 2026 · driven.work
Website access
The product is available through the Driven web app, which the site links for starting free and logging in.Read 7 Oct 2026 · driven.work
Who it serves
Driven says RevOps, Finance, and Operations teams can use it to manage compensation plans and commissions, while sales reps get earnings and target visibility.Read 7 Oct 2026 · driven.work

Plans and prices

Starter Free 3 seats maximum · 1 compensation plan · Driven Agents · Wiki · self-service setup · in-app support chat Read 15 Oct 2026 · driven.work
Pro €29 a month per commissionee · per month 3 seats minimum · unlimited comp plans · guided setup · in-app support chat · dedicated Slack channel Read 7 Oct 2026 · driven.work
Enterprise Priced on request 35 seats minimum · unlimited compensation plans · Driven Agents · Wiki · performance insights · multi-currencies · custom fiscal years · custom branding · dedicated setup · in-app support chat · dedicated Slack channel Read 15 Oct 2026 · driven.work
Pro Priced on request 3 seats minimum · unlimited compensation plans · Driven Agents · Wiki · guided setup · in-app support chat · dedicated Slack channel Read 15 Oct 2026 · driven.work

Every Driven plan and price →

Strong points and limits

Strong points

  • AI agent structures plans from PDFs, spreadsheets, or text.
  • Calculations can be traced to their source.
  • Includes simulation, approvals, payout tracking, and reporting.
  • Native HubSpot, Salesforce, and Slack integrations.
  • Starter plan is free.

Limits

  • Starter is limited to 3 seats and 1 plan.
  • Pro requires a 3-seat minimum.
  • Other CRM options may require custom CSV imports.
  • Enterprise pricing is custom.

Who it suits

Driven suits RevOps, Finance, and Operations teams managing compensation plans, as well as sales reps who need earnings and target visibility. Teams using HubSpot or Salesforce have native integrations; users of other CRMs may need to ask about options or CSV imports.

Verdict

Driven covers the compensation process from plan setup and questions through approvals and payout tracking. The free Starter plan has defined seat and plan limits, while Pro is priced per commissionee with a minimum seat count.

Where Specifiction places it

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