Feending
feending.com
What it is
Feending is alumni management software for universities, business schools and alumni associations, combining graduate records, communication, events, networking and engagement data. Its database holds profiles, segments and participation indicators, and messages can be targeted by graduation year, degree or interest. Event tools manage sign-ups and attendance for reunions and networking; AI recommends connections between alumni. The platform also supports mentoring, community spaces, email campaigns, engagement analytics, memberships and fee management. Listed connections include Stripe and Redsys for payments, HubSpot and Salesforce for CRM, Power BI, WordPress and LinkedIn profile import. A public API supports workflow automation, profile and user synchronization, registration and website access. Feending is available on web and through an API. Its Free plan is free and includes unlimited users, one administrator, a dashboard, database, posts and chat. Pro is €99 a month, billed annually at 130€/mes; Premium is €199 a month, billed annually at 285€/mes. The maker offers a tailored demo without commitment and says it replies in under 24 hours.
Spec sheet
- What it does
- Feending is a cloud B2B platform for managing and activating professional, university, alumni, association and employee communities.Read 15 Oct 2026 · feending.com
- Product
- Feending is alumni management software that brings alumni data, communication, events, AI networking and engagement data into one place.Read 2 Oct 2026 · feending.com
- Intended users
- Feending is designed for universities, business schools and alumni associations managing graduate networks, mentoring, events, member fees and communication.Read 2 Oct 2026 · feending.com
- Deployment
- Capterra lists web, Android and iPhone/iPad deployment options.Read 15 Oct 2026 · capterra.com
- API
- The public API supports workflow automation, user and profile synchronization, automatic user registration and direct community access from a website.Read 2 Oct 2026 · feending.com
- Integrations
- Capterra lists Stripe, Stripe Billing and Stripe Invoicing integrations.Read 15 Oct 2026 · capterra.com
- Support
- Capterra lists email/help-desk, FAQs or forums, knowledge-base, phone and chat support options, plus documentation, videos, webinars and live-online training.Read 15 Oct 2026 · capterra.com
- AI networking
- AI recommends relevant connections between alumni without requiring manual matching.Read 15 Oct 2026 · feending.com
- Backups
- The agreement states that data is backed up hourly, with the last daily copy retained for 30 days.Read 15 Oct 2026 · feending.com
- Cloud hosting
- The data-processing agreement says Feending hosts code and personal data on Amazon Web Services and Google Cloud Platform.Read 15 Oct 2026 · feending.com
- Communications
- Users can segment messages by graduating year, degree or interest.Read 2 Oct 2026 · feending.com
- Company identity
- The legal entity named in Feending's data-processing agreement is Comisionea S.L., registered at Calle Virués 4, Valencia, Spain.Read 15 Oct 2026 · feending.com
- Company register and launch
- Dealroom lists company number B05496930 and a May 2021 launch date for Feending.Read 15 Oct 2026 · app.dealroom.co
- Company size and founding
- LinkedIn lists Feending as a privately held Valencia company founded in 2021 with 2–10 employees.Read 15 Oct 2026 · es.linkedin.com
- Data export
- Administrators can export end-user data to Excel, and on termination Feending commits to return data in Excel, SQL or CSV format.Read 15 Oct 2026 · feending.com
- Data handling
- The data processing agreement says user data may be transferred or stored outside the EEA through suppliers, with legal mechanisms for international transfers.Read 2 Oct 2026 · feending.com
- Database
- Its alumni database provides profiles, segments and participation indicators, with graduate details kept up to date.Read 2 Oct 2026 · feending.com
- Earlier free offer
- A La Vanguardia report dated 17 October 2022 described Feending as free for a basic profile, with premium profiles funding the service.Read 15 Oct 2026 · lavanguardia.com
- Engagement analytics
- The platform measures participation and identifies engagement or disengagement patterns.Read 15 Oct 2026 · feending.com
- Event management
- Events support registration, attendance tracking and automated administration.Read 15 Oct 2026 · feending.com
- Events
- Event management includes sign-ups and attendance tracking for reunions and networking.Read 2 Oct 2026 · feending.com
- Funding news
- El Referente reported on 11 October 2022 that Feending closed a €200,000 pre-seed round led by Think Bigger Capital and other individual investors.Read 15 Oct 2026 · elreferente.es
- GDPR processing
- Feending's data-processing agreement identifies Comisionea S.L. as a Spanish data processor operating under GDPR requirements.Read 15 Oct 2026 · feending.com
- Limit: early-stage bugs
- The sole G2 reviewer reports more bugs than expected because the product is still early-stage, although issues are resolved quickly.Read 15 Oct 2026 · g2.com
- Limit: pricing transparency
- Feending's own FAQ says implementation pricing is calculated from the selected modules and requires a personalized quote.Read 15 Oct 2026 · feending.com
- Living alumni database
- The alumni product maintains member profiles, segments and participation indicators in a continuously updated database.Read 15 Oct 2026 · feending.com
- Memberships
- Feending includes membership and fee management and describes community monetisation as a platform feature.Read 2 Oct 2026 · feending.com
- Memberships and fees
- Feending supports membership administration, fee collection and community monetization.Read 15 Oct 2026 · feending.com
- Praise: usability and support
- The sole G2 reviewer praises Feending's broad modules, intuitive experience and approachable, responsive support team.Read 15 Oct 2026 · g2.com
- Public API and webhooks
- G2 describes open APIs and real-time webhooks for authentication, user synchronization and data flows with other systems.Read 15 Oct 2026 · g2.com
- Rating on Capterra
- 0.0 out of 5 from 0 reviewsRead 15 Oct 2026 · capterra.com
- Rating on G2
- 4.5 out of 5 from 1 reviewRead 15 Oct 2026 · g2.com
- Rating on GetApp
- 4.7 out of 5 from 0 reviewsRead 15 Oct 2026 · getapp.com
- Rating on Software Advice
- No rating out of 5 from 0 reviewsRead 15 Oct 2026 · softwareadvice.com
- Security and privacy
- Feending's data processing agreement says it uses Amazon and Google Cloud Platform servers, makes hourly backups, and retains the last daily backup for 30 days.Read 2 Oct 2026 · feending.com
- Segmented communication
- Administrators can target messages by graduation year, degree or interests.Read 15 Oct 2026 · feending.com
- Solutions
- Feending offers HUB for associations and accelerators, Campus for educational and alumni communities, and Business for employee communities.Read 15 Oct 2026 · feending.com
- White labeling
- G2 says organizations can brand a dedicated Feending community with their own colors, images and domain.Read 15 Oct 2026 · g2.com
Plans and prices
Strong points and limits
Strong points
- Free plan includes unlimited users.
- Target messages by year, degree or interest.
- Events include sign-ups and attendance tracking.
- AI recommends alumni connections.
- Public API supports synchronization and automation.
Limits
- Free plan includes only one administrator.
- Pro and Premium annual billing notes list different monthly amounts.
- Data may be stored or transferred outside the EEA.
Who it suits
Feending suits universities, business schools and alumni associations managing graduate networks, mentoring, events, member fees and communications. It is also relevant to teams that need API-based connections with other systems.
Verdict
Feending combines alumni records, communications, events and networking, with a free tier and paid plans. Check the listed annual billing amounts and data-transfer terms against your requirements.
Where Specifiction places it
- Alumni Management Software#2 of 238.8