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Fitune

fitune.io

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Spec score 9.1 #4 of 39 in Fitness Website Builders

What it is

Fitune is a business platform for fitness and wellness studios that combines a website, scheduling, mobile app, CRM, and payment processing. It supports classes, appointments, events, courses, challenges, in-person activities, and online classes. Studios can manage recurring memberships, packs and bundles, one-off payments, promo codes, and point-of-sale sales. Integrations listed include Wellhub, TotalPass, Zoom, YouTube, Vimeo, Apple Pay, Google Pay, and Unsplash; Mailchimp, Google Analytics, and Zapier are marked as coming soon. Fitune describes its client app as a branded app for iOS and Android, using a studio's colors and logo. Its web app works in a browser and can be saved to a phone home screen without an app-store download. Website payments are handled by Stripe, and Fitune describes its processing as PCI Level 1 compliant and bank-grade encrypted. A free plan is available. Paid plans have active-client limits of 50 on Pro and 120 on Plus, while Ultra has unlimited active clients. Fitune says information is hosted on servers in the European Union, processed by staff in the UK, and shared with software developers in El Salvador for development work.

Spec sheet

Product
Fitune is a business platform for fitness and wellness studios that combines website, scheduling, mobile app, CRM, and payment processing.Read 29 Sep 2026 · fitune.io
Audience
The pricing page positions Pro for solo founders, Plus for small studios, and Ultra for medium and large studios.Read 29 Sep 2026 · fitune.io
Integrations
Published integrations include Zoom, Wellhub/Gympass, TotalPass, Fitpass, Reserve with Google, YouTube, Vimeo, Apple Pay, Google Pay and Unsplash.Read 15 Oct 2026 · help.fitune.io
Support
Fitune advertises web chat, email support, a knowledge base and responses within 24 hours for support requests.Read 15 Oct 2026 · fitune.io
Headquarters
The Companies House registered office is 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk
API and SDKs
Fitune publishes no public API reference, SDK package or developer portal in its help center or feature documentation.Read 15 Oct 2026 · help.fitune.io
Appointments
Clients can choose services, staff and times for one-to-one appointments.Read 15 Oct 2026 · fitune.io
Apps
Fitune describes its client app as a branded app for iOS and Android, with studio colors and logo.Read 29 Sep 2026 · fitune.io
Attendance
Staff can check clients in, track attendance and use a self-check-in kiosk on higher plans.Read 15 Oct 2026 · fitune.io
Automated payments
Fitune supports online card payments, automatic renewals, payment retries and Stripe processing.Read 15 Oct 2026 · fitune.io
Class scheduling
Studios can schedule recurring or one-off in-person, online and livestream classes.Read 15 Oct 2026 · fitune.io
Coming soon integrations
The page marks Mailchimp, Google Analytics, and Zapier integrations as coming soon.Read 29 Sep 2026 · fitune.io
Company size
LinkedIn lists Fitune as a privately held wellness and fitness company with 11–50 employees and London headquarters.Read 15 Oct 2026 · uk.linkedin.com
Courses
Course builders can combine text lessons, videos, classes, downloads and quizzes.Read 15 Oct 2026 · fitune.io
CRM
Client and lead records include contact details, booking history and purchase history.Read 15 Oct 2026 · fitune.io
Documentation
The help center covers setup, services, schedules, memberships, clients, bookings, billing, Stripe, communications, analytics, POS, integrations, video and migration.Read 15 Oct 2026 · help.fitune.io
Events
Fitune supports event scheduling, ticket sales and promotion.Read 15 Oct 2026 · fitune.io
Funding news
Fitune announced investment from Caricaco Ventures and plans to expand across Latin America and develop automation and AI capabilities.Read 15 Oct 2026 · linkedin.com
Launch and scale
A Fitune LinkedIn job posting says the product launched in 2021, had a 30-person team and processed more than a quarter million bookings monthly.Read 15 Oct 2026 · mx.linkedin.com
Legal entity
Fitu Technologies Ltd is an active private UK company incorporated on 23 May 2017.Read 15 Oct 2026 · find-and-update.company-information.service.gov.uk
Limit: Capterra reviewer complaints
The sole Capterra reviewer reports early system problems, poor customer service and a major price increase after an affordable package was removed.Read 15 Oct 2026 · capterra.com
Limit: GetApp feature scores
GetApp's single review scores calendar management at 1.0, online booking at 2.0 and payment processing at 3.0.Read 15 Oct 2026 · getapp.com
Limit: pricing complaint
The Software Advice reviewer alleges bait-and-switch pricing, a barely functioning early system and inadequate customer service.Read 15 Oct 2026 · softwareadvice.com
Marketing email
Automated and mass emails can be triggered and segmented by client status.Read 15 Oct 2026 · fitune.io
Memberships and packs
The platform sells recurring memberships, one-time packs, subscriptions and pay-as-you-go sessions.Read 15 Oct 2026 · fitune.io
Migration
Fitune says client and membership migration is included free on Plus and Ultra.Read 29 Sep 2026 · fitune.io
Mobile delivery
The administrator and client experiences are progressive web apps installed from a browser rather than downloaded from app stores.Read 15 Oct 2026 · help.fitune.io
Offline limitation
The browser-based app requires an internet connection and does not work offline.Read 15 Oct 2026 · help.fitune.io
Payment security
Fitune says website payments are handled by Stripe and describes its payment processing as PCI Level 1 compliant and bank-grade encrypted.Read 29 Sep 2026 · fitune.io
Plan limits
Paid plans include unlimited contacts; active-client limits are 50 on Pro, 120 on Plus, and unlimited on Ultra.Read 29 Sep 2026 · fitune.io
Planned integrations
The feature catalog marks Mailchimp, Google Analytics and Zapier as coming soon.Read 15 Oct 2026 · fitune.io
Praise: setup and updates
The G2 reviewer reports switching, building a site and moving clients quickly, with frequent updates fixing small problems.Read 15 Oct 2026 · g2.com
Praise: support
The G2 reviewer praises Fitune's responsive customer-support team.Read 15 Oct 2026 · g2.com
Praise: Trustpilot support
Trustpilot reviewers repeatedly describe Fitune staff as helpful, responsive and patient during setup and problem resolution.Read 15 Oct 2026 · trustpilot.com
Praise: usability
The G2 reviewer describes Fitune as easy to use for managing a fitness business.Read 15 Oct 2026 · g2.com
Privacy and data
Fitune's privacy policy says information is hosted on servers in the European Union and processed by staff in the UK, with software developers in El Salvador receiving data for development work.Read 29 Sep 2026 · fitune.io
Privacy compliance
The privacy policy identifies Fitu Technologies Ltd as the GDPR data controller and lists ICO registration ZA286805.Read 15 Oct 2026 · fitune.io
Product purpose
Fitune combines studio websites, booking, payments, client management and business operations for fitness and wellness businesses.Read 15 Oct 2026 · fitune.io
Rating on Capterra
3.0 out of 5 from 1 reviewRead 15 Oct 2026 · capterra.com
Rating on G2
5.0 out of 5 from 1 reviewRead 15 Oct 2026 · g2.com
Rating on GetApp
3.0 out of 5 from 1 reviewRead 15 Oct 2026 · getapp.com
Rating on Software Advice
3.0 out of 5 from 1 reviewRead 15 Oct 2026 · softwareadvice.com
Rating on Trustpilot
4.9 out of 5 from 201 reviewsRead 15 Oct 2026 · trustpilot.com
Reporting
Fitune provides sales, client, occupancy, retention and video analytics plus exportable bookings and client reports.Read 15 Oct 2026 · fitune.io
Sales and memberships
It supports automated payments, recurring memberships, packs and bundles, one-off payments, promo codes, and point-of-sale sales.Read 29 Sep 2026 · fitune.io
Scheduling
The platform supports classes, appointments, events, courses, challenges, in-person activities, and online classes.Read 29 Sep 2026 · fitune.io
Security statement
Fitune says payments use bank-grade encryption and Stripe is a PCI Level 1 service provider.Read 15 Oct 2026 · fitune.io
Self-hosting
Fitune is presented as a hosted web service with browser apps and no self-hosting installation instructions.Read 15 Oct 2026 · help.fitune.io
Video on demand
Studios can host, embed and sell prerecorded video content through a video library.Read 15 Oct 2026 · fitune.io
Web app access
Fitune says its web app can be accessed in a browser and saved to a phone home screen without downloading it from an app store.Read 29 Sep 2026 · help.fitune.io
Website builder
The service automatically creates a customizable website integrated with booking and other platform functions.Read 15 Oct 2026 · fitune.io

Plans and prices

Free Free free forever; no credit card custom website · group classes/events · 1-on-1 service · video library · memberships · courses Read 15 Oct 2026 · fitune.io
Pro £59 a month £59/mo + VAT; 2% platform fee 10–40 clients · 50 active clients · 20 GB video storage · 2 admin access · Fitpass, Wellhub and TotalPass integrations Read 15 Oct 2026 · fitune.io
Plus £119 a month £119/mo + VAT; 0% platform fee 40–100 clients · 120 active clients · 80 GB video storage · 6 admin access · WhatsApp support · migration included Read 15 Oct 2026 · fitune.io
Ultra £199 a month £199/mo + VAT; 0% platform fee 100+ clients · unlimited active clients · unlimited video storage · unlimited admin access · payroll · advanced reports · white-label branding Read 15 Oct 2026 · fitune.io
Pro annual £588 a year £588/year + VAT, shown as £59/mo 50 active clients · 20 GB video storage · 2% platform fee Read 15 Oct 2026 · fitune.io
Pro $708 a year Billed yearly · $708/year 50 active clients · 2 admin seats · 20 GB video storage · 2% platform fee Read 29 Sep 2026 · fitune.io
Plus annual £1,188 a year £1,188/year + VAT, shown as £119/mo 120 active clients · 80 GB video storage · 0% platform fee Read 15 Oct 2026 · fitune.io
Plus $1,428 a year Billed yearly · $1,428/year 120 active clients · 6 admin seats · 80 GB video storage · 0% platform fee Read 29 Sep 2026 · fitune.io
Ultra annual £2,148 a year £2,148/year + VAT, shown as £199/mo unlimited active clients · unlimited video storage · 0% platform fee Read 15 Oct 2026 · fitune.io
Ultra $2,628 a year Billed yearly · $2,628/year Unlimited active clients, admin seats, and video storage · 0% platform fee Read 29 Sep 2026 · fitune.io

Every Fitune plan and price →

Strong points and limits

Strong points

  • Handles classes, appointments, events, and online classes
  • Supports memberships, packs, bundles, and one-off payments
  • Branded client app supports iOS and Android
  • Free plan available

Limits

  • Pro is limited to 50 active clients
  • Plus is limited to 120 active clients
  • Some listed integrations are marked as coming soon

Who it suits

Fitune suits fitness and wellness studios that need scheduling, memberships, payment processing, and client-facing apps. Its listed plan positioning is Pro for solo founders, Plus for small studios, and Ultra for medium and large studios.

Fitune in depth

Read the full write-up

Overview

Fitune is studio-management software for fitness and wellness businesses that need to coordinate bookings, client relationships, sales and payments. It is best suited to studios with varied services and recurring memberships; the broad toolkit is useful, but active-client caps and admin seats make plan choice important.

Studios can manage classes, appointments, events, courses, challenges and online or in-person activities. Memberships, bundles, one-off sales, promo codes, point-of-sale transactions and automated payments cover several ways to sell those services. A branded client app rounds out the offer, while a browser-based web app gives clients another route to access it.

Key features

Scheduling, sales and payments

The scheduling range suits studios that run more than a recurring class timetable: appointments, courses, events and challenges can all sit alongside classes. That breadth may be more than a single-service operator needs. On the sales side, recurring memberships and automated payments support ongoing billing, while packs, bundles, promo codes and one-off payments accommodate different purchasing patterns. Point-of-sale sales add an option for in-studio transactions.

Fitune says website payments are processed by Stripe and describes its payment processing as PCI Level 1 compliant and bank-grade encrypted. That gives studios a named payment provider and clear security claims, though the payment tools are part of a wider platform rather than a standalone checkout product.

Client access and integrations

The iOS and Android client app can carry a studio’s colors and logo, offering a branded experience instead of a generic app identity. Clients can also open the web app in a browser and save it to a phone’s home screen without installing an app-store version. The listed integrations include Wellhub, TotalPass, Zoom, YouTube, Vimeo, Apple Pay, Google Pay and Unsplash. Mailchimp, Google Analytics and Zapier are marked as coming soon, so they should not be counted on as current connections.

Pricing

Fitune has a free plan at free, described as free forever with no credit card required. Paid-plan prices use custom pricing, so studios should weigh the plan limits and support tiers against their budget before choosing.

PlanFitLimits and inclusionsFreeStudios evaluating the platform without an upfront commitment.Free forever; no credit card required.ProSolo founders.50 active clients, 2 admin access; unlimited contacts; email and chat support.PlusSmall studios.120 active clients, 6 admin access; unlimited contacts; WhatsApp support; free client and membership migration.UltraMedium and large studios.Unlimited active clients and admin access; unlimited contacts; video-call support, a dedicated account coach, and free client and membership migration.Pro’s two admin accesses and 50 active-client ceiling suit a solo operator with a modest active roster, but leave little room for staff access or growth. Plus raises both limits and adds migration, making it the more practical step for a small team moving existing clients and memberships. Ultra removes the stated active-client and admin caps and adds higher-touch support; its case is strongest for a larger operation that can use those allowances. All paid plans include unlimited contacts, but that does not remove their active-client limits.

Platforms

Fitune supports web, Android and iOS. Its branded client app is described for iOS and Android, while the web app runs in a browser and can be saved to a phone home screen without an app-store download.

Who it's for

Fitune is a good match for fitness and wellness studios combining multiple service formats with memberships, payments and client access under one business platform. Solo founders can start with Pro’s lower limits, while small studios gain more staff access on Plus. Businesses that need unlimited active clients and admins, or prefer a named published price before speaking to a provider, should consider whether Ultra’s custom pricing and higher-touch setup fit their buying process. A studio needing only basic bookings may not need the platform’s wider sales and client-management scope.

Pros and cons

Pro: Scheduling spans classes, appointments, events, courses and challenges, which can accommodate a varied studio program.

Pro: Memberships, bundles, point-of-sale sales and automated payments cover recurring and one-off revenue models.

Pro: Branded mobile apps plus browser-based access give clients two ways to reach the studio.

Con: Pro and Plus cap active clients at 50 and 120 respectively, so growing studios may need to move up to Ultra.

Con: Paid plans use custom pricing, making direct budget comparison harder.

Con: Admin access is limited to two on Pro and six on Plus, which can constrain staff workflows.

Alternatives

Momoyoga is worth considering for a studio seeking a free entry point with a free trial; its free plan allows two memberships or class passes and one paid event-ticket type, with a 5% platform fee on online payments plus the processor fee.

Appy Pie Fitness Website Builder may suit a smaller operation focused on a basic class schedule and site: its free plan supports up to 100 members, but uses an appypie.com subdomain and standard templates.

Puter for Personal Trainers is another free option.

Zarla is a free-plan website-builder alternative.

Finegym may appeal to studios prioritizing unlimited members and staff accounts on a free plan, though its free plan charges a 1% fee on Stripe payments.

Gymdesk is a paid alternative with a free trial and a $75 a month plan for up to 50 members; consider it when a published monthly price matters more than a free tier.

Plot is a web-only site-builder option with a $19.99 a month Starter plan.

Wellyx Salon POS is a paid alternative with a free trial and plans beginning at $99 a month.

For a broader comparison of site-focused tools, see Gym Website Builder Software and Fitness Website Builders.

Verdict

Choose Fitune if your studio wants one platform for varied scheduling, membership sales, payments and branded client access, and its active-client and admin limits align with your team. Its strongest case is breadth across studio operations; its main drawback is that paid-plan prices are custom and the lower tiers impose defined roster and staff caps. Studios that need a simpler booking setup or a clear monthly price should compare alternatives before committing.

Verdict

Fitune covers studio scheduling, sales, payments, and branded client access in one platform. Compare the active-client and admin access limits, and note that listed paid-plan prices are unavailable.

Where Specifiction places it

Alternatives to FituneAll alternatives →