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iPT Platform

instituteofpersonaltrainers.com

From $5/mo Free plan WebiOSAndroidAPI
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Spec score 9.1 #5 of 39 in Fitness Website Builders

What it is

iPT Platform brings website creation, bookings, payments, email marketing, client management and community tools together for personal trainers. Its drag-and-drop website builder includes personal-training templates, SEO tools and custom-domain support. Clients can book one-to-one or group sessions online, with scheduling that can sync to Google Calendar. Payments can be one-off or recurring through Stripe or PayPal, and the platform lists no transaction fee. Email tools cover campaigns, segmentation, automated sequences and performance tracking. Visual workflows can use email, SMS, WhatsApp and voice messages, with conditional logic and booking, form or purchase triggers. iPT is primarily web-based; its full feature set is available in a browser, and Android and iOS are also listed. The free Encyclopedia plan includes business guides, how-to articles and an AI companion. Academy costs $5 a year. Platform plans start at $29 a month for Starter, with Pro at $79 a month and Unlimited at $149 a month. Website, email, funnel, community and appointment allowances differ by plan.

Spec sheet

What it does
iPT is an all-in-one business and marketing platform for personal trainers combining websites, bookings, payments, email, automation, CRM, funnels, forms and communities.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Purpose
The iPT Platform combines business and marketing tools for personal trainers, including website building, bookings, payments, email automation, client management and community tools.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Audience
The platform is designed for solo personal trainers, online coaches and small training studios.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Trial
The platform offers a free trial with access to build a website and workflows, but the page does not state its duration.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Integrations
The platform says it has multiple direct integrations, works with Zapier and offers an API.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Security
The FAQ states that client and business data are protected with SSL encryption and secure servers.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Support
Plans include onboarding guidance, Academy training materials and ongoing support, with premium support during the trial.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Founded
2007Read 28 Sep 2026 · instituteofpersonaltrainers.com
Academy
Every paid plan includes more than 100 business lessons plus 35 client documents and marketing templates.Read 15 Oct 2026 · instituteofpersonaltrainers.com
API and integrations
The platform says it offers an API, direct integrations and Zapier connectivity for automated data flows.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Automations
Visual workflows can automate onboarding, welcome messages, booking reminders, follow-ups, payment confirmations and multi-step client journeys.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Bookings
Clients can book one-to-one sessions, classes and events through websites or portals, with recurring sessions supported.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Calendar integrations
Booking calendars can synchronize with Google Calendar, Outlook and iCal.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Communities
Trainers can create branded private communities with discussion boards, membership tiers, paywalls, drip content and progress tracking.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Company history
The pricing page says the Institute of Personal Trainers has operated since 2007 and helped more than 10,000 trainers.Read 15 Oct 2026 · instituteofpersonaltrainers.com
CRM
The CRM stores client details, bookings, payments, forms, notes, email activity and community activity in unified profiles.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Documentation
The knowledge base contains step-by-step integration guides covering webhooks, shipping apps, Twilio, custom SMTP and AWeber.Read 15 Oct 2026 · platform.instituteofpersonaltrainers.com
Email marketing
The platform provides newsletters, promotional campaigns, branded templates, segmentation, automated sequences and open, click and conversion analytics.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Forms and quizzes
Custom intake forms, PAR-Qs, surveys, quizzes and fitness assessments can be built without coding and linked to CRM records.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Founder
The About page identifies Dan Salcumbe as founder and says he also owns My Personal Trainer Website.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Funnels
Funnel tools create landing pages, lead magnets, checkout flows, upsells, downsells, split tests and funnel analytics.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Independent company scale
The comparison author says My Personal Trainer Website has built more than 1,330 personal-trainer websites and generated over 7,200 leads.Read 15 Oct 2026 · mypersonaltrainerwebsite.com
Independent comparison date
My Personal Trainer Website published its iPT comparison on 24 April 2026 and said its pricing and feature assessment used current public information and direct experience.Read 15 Oct 2026 · mypersonaltrainerwebsite.com
Limit: hosted model
The platform states that its full feature set is accessed through a browser and describes the service as primarily web-based.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Limit: niche audience
The comparison says iPT’s narrow fitness, nutrition and wellness focus may make it unsuitable for businesses outside those areas.Read 15 Oct 2026 · mypersonaltrainerwebsite.com
Limit: processor fees
Although iPT advertises zero platform transaction fees, Stripe or PayPal still charge their own standard processing fees.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Limit: recurring billing tier
Recurring payments and subscriptions are unavailable on Starter and begin with Pro.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Limits
The pricing page lists monthly email subscriber and sending limits that vary by plan, and says additional emails can be purchased from $4 per 1,000 subscribers.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Marketing
Email marketing includes campaigns, segmentation, automated sequences and performance tracking.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Mobile access
The platform is responsive on mobile devices and is primarily web-based, with its full feature set available in a browser.Read 5 Oct 2026 · instituteofpersonaltrainers.com
Ownership
The pricing FAQ says customers own the domains and systems they build inside iPT.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Payment compliance
The payment page describes the payment system as PCI-compliant and SSL-secured.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Payments
Payments support one-off and recurring charges through connected processors including Stripe and PayPal.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Praise: bundled value
The comparison describes iPT as combining booking, payments, email marketing, client management and fitness templates in one subscription starting at $29 per month.Read 15 Oct 2026 · mypersonaltrainerwebsite.com
Praise: purpose-built focus
My Personal Trainer Website’s comparison calls iPT purpose-built for personal trainers, with booking, client management, email, fitness templates, AI assistance and SEO blogging included.Read 15 Oct 2026 · mypersonaltrainerwebsite.com
Scheduling
Clients can book one-to-one and group sessions online, and scheduling can sync with Google Calendar.Read 5 Oct 2026 · instituteofpersonaltrainers.com
System requirements
The product is primarily browser-based, fully responsive and usable on mobile devices; no native desktop requirement is listed.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Webhooks
Webhook events include new or updated orders, products, form submissions, contact activity and booking sessions, with a signing secret.Read 15 Oct 2026 · platform.instituteofpersonaltrainers.com
Website builder
The website builder uses drag-and-drop editing, fitness templates, SEO tools, mobile-responsive pages and custom-domain connections.Read 15 Oct 2026 · instituteofpersonaltrainers.com
Websites
Its drag-and-drop website builder includes PT-specific templates, SEO tools and support for custom domains.Read 5 Oct 2026 · instituteofpersonaltrainers.com

Plans and prices

Encyclopedia Free Free forever. Instant access. 150 in-depth business guides · step-by-step how-to articles · AI companion Read 5 Oct 2026 · instituteofpersonaltrainers.com
Starter $29 a month Monthly 1 website · 1 domain connection · 10GB bandwidth · 100 email subscribers · 1,200 emails/month · 100-member community · 2 appointment operators Read 15 Oct 2026 · instituteofpersonaltrainers.com
Academy $60 a year Billed yearly ($60). Instant access. 100+ business training videos · contracts, PAR-Qs and business documents · sales and marketing templates · Academy community Read 5 Oct 2026 · instituteofpersonaltrainers.com
Pro $79 a month Monthly 1 website · 11 domain connections · 100GB bandwidth · 1,000 email subscribers · 12,000 emails/month · 1,000-member community · 10 funnels · 5 team members · recurring payments Read 15 Oct 2026 · instituteofpersonaltrainers.com
Unlimited $149 a month Monthly 5 websites · unlimited domains · 200GB bandwidth · 2,500 email subscribers · 30,000 emails/month · 5,000-member community · unlimited funnels · 10 team members · free migration Read 15 Oct 2026 · instituteofpersonaltrainers.com

Every iPT Platform plan and price →

Strong points and limits

Strong points

  • PT website templates, SEO tools and custom domains
  • Online one-to-one and group session bookings
  • Payments via Stripe or PayPal, with no transaction fee
  • Workflows can trigger from bookings, forms or purchases

Limits

  • Full feature set is browser-based
  • Email subscriber and sending limits vary by plan
  • Starter costs $29 a month

Who it suits

It suits solo personal trainers, online coaches and small training studios looking to combine business and marketing tools. It also fits trainers who want online session booking and payment options.

iPT Platform in depth

Read the full write-up

iPT Platform is a business and marketing suite for solo personal trainers, online coaches and small studios. It is best suited to operators who want to bring their website, bookings, payments and client communications together. Its tiered quotas make capacity the key question when choosing a plan.

Overview

The platform combines a website builder with client management, scheduling, payment processing, email marketing and community tools. Trainers can also sell memberships, enroll clients online, provide a member portal and offer on-demand content. That breadth can keep core client-facing work in one system, but the limits on contacts, messages, community members and appointment operators matter as a business grows.

Clients can book one-to-one and group sessions online, and scheduling can sync with Google Calendar. Payments support one-off and recurring charges through Stripe or PayPal. With no platform transaction fee, iPT avoids adding its own per-transaction charge to those sales.

Key features

Websites and bookings

The drag-and-drop builder includes personal-training templates, SEO tools and custom-domain support. Online booking, class sales and a member portal extend the site beyond a simple business profile. Website count, domain connections, bandwidth and appointment operators vary by plan, so the builder’s usefulness depends partly on how many businesses or operators need access.

Marketing and automation

Email marketing includes campaigns, audience segmentation, automated sequences and performance tracking. Visual workflows can respond to bookings, form submissions or purchases, and use email, SMS, WhatsApp or voice messages with conditional logic. These options offer trainers more ways to follow up than a basic newsletter tool; the monthly email allowances, however, constrain how many contacts can be reached and how often.

Integrations and support

iPT says it offers multiple direct integrations, Zapier compatibility and an API. SSL certificates are included across the three paid Platform plans, and the Platform plan advertises unlimited support, including during the free trial.

Pricing

The Platform plans start with a 14-day trial, and the pricing note gives a starting price of $29/mo. The trial provides access to build a website and workflows. The plan breakdown makes the trade-off between price and capacity clear:

Encyclopedia: free, free forever, with 150 in-depth business guides, step-by-step articles and an AI companion. It is a resource library rather than a substitute for the paid business platform.

Academy: $5 a year, billed yearly ($60). It includes more than 100 business training videos, business documents such as contracts and PAR-Qs, sales and marketing templates, and an Academy community. It suits trainers seeking education and resources, not the full website-and-booking toolkit.

Starter: $29 a month. It includes one website, one domain connection, 10GB bandwidth, 100 email subscribers and 1,200 sends per month, one community with 100 members, and two appointment operators. It is the entry point for a solo operator with modest email and community needs.

Pro: $79 a month. It raises the allowances to one website, 11 domain connections, 100GB bandwidth, 1,000 subscribers, 12,000 monthly sends, 10 funnels, 1,000 community members and five appointment operators. This is a better fit for a growing operation that needs more reach or staff capacity without multiple websites.

Unlimited: $149 a month. It includes five websites, unlimited domain connections, 200GB bandwidth, 2,500 subscribers, 30,000 monthly sends, unlimited funnels, 5,000 community members and 10 appointment operators. It suits a larger business managing several sites or a substantial client community, although email and bandwidth still have stated ceilings.

Additional emails can be purchased from $4 per 1,000 subscribers. Check the subscriber, send, website and operator allowances against expected use before committing.

Platforms

The full feature set is available in a browser, and the service is responsive on mobile devices. Android, iOS and API are also listed as platforms. The browser-first design is a natural fit for trainers comfortable managing a business online, while those seeking a primarily native mobile workflow may prefer to compare alternatives.

Who it's for

iPT is aimed at solo trainers, online coaches and small training studios that need a client-facing website alongside bookings, payments and marketing. Its booking and payment tools suit session- and membership-based businesses; its workflow builder is most useful to operators who will actively segment and follow up with clients. A trainer needing only a simple site or a low-capacity booking tool may not need the broader suite.

Pros and cons

Pros: Website building, bookings, payments, client management and marketing are combined, reducing the need to stitch together separate tools for those core tasks.

Pros: One-off and recurring Stripe or PayPal payments carry no platform transaction fee, which avoids an additional charge from iPT on sales.

Pros: Automation can use several message channels and event triggers, giving coaches options for targeted follow-up.

Cons: Starter is capped at 100 subscribers and 1,200 monthly sends, making it a poor fit for a trainer with a larger or more frequently contacted list.

Cons: Website, bandwidth, community and operator allowances vary substantially by tier, so expanding a business can require a move to a more expensive plan.

Cons: Even the Unlimited plan has limits on bandwidth, email subscribers and monthly sends; “Unlimited” applies to funnels and domain connections, not every resource.

Alternatives

For a broader comparison, browse Fitness Website Builders.

Clubworx is worth comparing if a free plan is a priority; its free tier supports up to 20 active members and includes online booking and payments.

Appy Pie Fitness Website Builder may suit a smaller operation looking for a free starting tier, with up to 100 members and a subdomain.

Vagaro is an alternative for a business that prefers a location-based plan, with One Location priced at $30 a month.

Finegym offers a free plan with unlimited members and staff accounts, but charges a 1% fee on Stripe payments.

Fitune is another option to compare if active-client and admin-access tiers are central to your decision.

Zarla is a website-builder alternative with a free tier that includes 10 pages per site and lead-capture forms.

Studio by Kendra may be a better fit for a web-based studio focused on instructors, memberships and classes; its Growth plan is $49 a month for up to five instructors.

Trainera is another option to compare for gym community features, including a Community Plus add-on priced at $19 per month.

Verdict

Choose iPT Platform if you are a trainer or small studio that wants a website, booking and payment flow, and client marketing tools under one roof. Its strongest case is the combination of those functions with no platform transaction fee and flexible automation. Look elsewhere if your needs are limited to a basic site or if the plan’s contact, sending, bandwidth or operator caps would force an early upgrade.

Verdict

iPT Platform combines a trainer-focused website builder with bookings, payments, marketing and community features. Its plan allowances vary, so check the subscriber, sending, website and appointment limits against your needs.

Where Specifiction places it

Alternatives to iPT PlatformAll alternatives →