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Instamojo

instamojo.com

From ₹333.25/mo Free plan WebiOSAndroidAPI
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Spec score 9.0 #2 of 66 in Payment Gateways

What it is

Instamojo is an Indian platform for selling online, publishing landing pages and collecting payments. Its Lite online store includes a shopping cart, unlimited products, cash on delivery, shipping integrations and order management. Smart Pages can publish unlimited landing pages with payment integration, testimonials, FAQs, discount codes and up to three pricing options on Basic. The gateway supports credit and debit cards, netbanking, EMI, wallets, UPI and major card networks. Marketplace APIs can split payments among beneficiaries, settle them individually, and hold or release funds based on fulfilment. Businesses can connect through listed libraries and plugins for programming languages, mobile platforms and ecommerce systems. The Android app supports store creation, inventory and order management, metrics, payments and payouts. Instamojo also offers a CRM for customer insights, communications and automated email. Free plans are available; listed paid options include Smart at ₹4,999 a year and Starter at ₹6,999 a year. GST is charged in addition to listed prices.

Spec sheet

What it does
Instamojo describes itself as an Indian all-in-one D2CTech platform offering online stores, landing pages and payment solutions.Read 20 Oct 2026 · instamojo.com
Product
Instamojo describes itself as an all-in-one Indian D2CTech platform with online stores, landing pages, and payment solutions.Read 29 Sep 2026 · instamojo.com
Free plan
YesRead 20 Sep 2026 · instamojo.com
Integrations
The maker lists API libraries or plugins for Python, Ruby, PHP, Java, C#, JavaScript, Android, iOS, WordPress, WooCommerce, Drupal, Magento, PrestaShop, and OpenCart.Read 29 Sep 2026 · instamojo.com
Security
Instamojo states that its payment gateway is PCI-DSS certified and that stores receive an automatically configured industry-standard SSL certificate.Read 29 Sep 2026 · instamojo.com
Support
The Do-It-For-Me plan includes 12 months of support and phone and WhatsApp support for the first 30 days.Read 29 Sep 2026 · instamojo.com
Headquarters
Bengaluru, Karnataka, IndiaRead 28 Sep 2026 · instamojo.com
Founded
LinkedIn lists the company as founded in 2012.Read 20 Oct 2026 · linkedin.com
Acquisitions
Crunchbase records two acquisitions, Showman and Get Me A Shop.Read 20 Oct 2026 · crunchbase.com
Analytics
The platform provides visitor, product, revenue, sales, transaction, order-value and demographic analytics.Read 20 Oct 2026 · instamojo.com
API workflow
The Payments API documentation covers payment-request creation, redirects, webhooks, status queries, refunds and light checkout.Read 20 Oct 2026 · docs.instamojo.com
Automation integrations
The features page lists Mailchimp, Slack and automation apps for tasks such as abandoned-cart emails, inventory management and tracking-number creation.Read 20 Oct 2026 · instamojo.com
Company headquarters
LinkedIn lists Bangalore, Karnataka, India as headquarters.Read 20 Oct 2026 · linkedin.com
Company size
LinkedIn lists Instamojo as privately held with 51–200 employees.Read 20 Oct 2026 · linkedin.com
CRM
Instamojo offers built-in CRM workflows using email, SMS and WhatsApp communications.Read 20 Oct 2026 · instamojo.com
Developer data APIs
The Mojo Developers documentation lists store, orders and products APIs for accessing merchant data.Read 20 Oct 2026 · docs.instamojo.com
Documentation depth
The developer site links to API documentation and step-by-step guides, while the reference docs include authentication, redirects, webhooks, refunds and sample integrations.Read 20 Oct 2026 · developers.instamojo.com
Founders
Crunchbase lists Sampad Swain, Akash Gehani, Aditya Sengupta and Harshad Sharma among the founders.Read 20 Oct 2026 · crunchbase.com
iOS requirement
The iOS SDK documentation states support for iOS 8.0 and newer.Read 20 Oct 2026 · docs.instamojo.com
Landing pages
Instamojo provides mobile-optimized landing pages with custom colors, testimonials, FAQs, pricing options and thank-you pages.Read 20 Oct 2026 · instamojo.com
Legal entity
Crunchbase identifies the legal name as Instamojo Technologies Pvt. Ltd.Read 20 Oct 2026 · crunchbase.com
Limit: Capterra support and value
Capterra lists lower subratings for customer service at 3.2/5 and value for money at 3.4/5.Read 20 Oct 2026 · capterra.com
Limit: Trustpilot payout complaints
Trustpilot reviewers repeatedly report delayed or held payouts and insufficient explanations.Read 20 Oct 2026 · trustpilot.com
Limit: Trustpilot support complaints
Reviewers repeatedly describe unresponsive or slow customer support during payment, refund and account issues.Read 20 Oct 2026 · trustpilot.com
Marketing tools
Features include SEO tools, email and SMS marketing, social posting, Facebook and Google Shopping integration, discounts and promo codes.Read 20 Oct 2026 · instamojo.com
Marketplace API restriction
The Marketplace API is restricted to selected customers and requires separate credentials from the regular API.Read 20 Oct 2026 · docs.instamojo.com
Marketplace payments
Marketplace APIs support multiple beneficiaries, split payments, individual settlements, and holding or releasing funds based on fulfilment.Read 29 Sep 2026 · instamojo.com
Mobile app
The maker offers an Android app for creating stores, managing inventory and orders, tracking metrics, collecting payments, and processing payouts.Read 29 Sep 2026 · instamojo.com
Online stores
The store builder supports customizable themes, product catalogs, shopping carts, order management and cash-on-delivery.Read 20 Oct 2026 · instamojo.com
Payment links
Payment links can be created, shared and embedded with a pay button, and the Smart tier adds expiry, buyer information, redirects and webhooks.Read 20 Oct 2026 · instamojo.com
Payment methods
The pricing page lists UPI, domestic cards, netbanking, wallets, EMI options, corporate cards and premium or international cards subject to request.Read 20 Oct 2026 · instamojo.com
Praise: Capterra usability
Capterra reviewers describe store setup, payment management, product listing and inventory workflows as simple and user-friendly.Read 20 Oct 2026 · capterra.com
Praise: Trustpilot basic operation
One recent reviewer said the basic online-store functions worked reasonably well but requested a customer forum.Read 20 Oct 2026 · trustpilot.com
Pricing condition
The pricing page says GST is charged in addition to the listed prices.Read 29 Sep 2026 · instamojo.com
Privacy security
Its privacy policy says it follows RBI data-security requirements and uses PCI-DSS practices, encryption, transport security and firewalls.Read 20 Oct 2026 · instamojo.com
Public repositories
Instamojo's GitHub organization lists public Node.js, Ruby, PHP, Android SDK and iOS SDK repositories.Read 20 Oct 2026 · github.com
Rating on Capterra
3.9 out of 5 from 17 reviews.Read 20 Oct 2026 · capterra.com
Rating on G2
0.0 out of 5 from 0 reviews; G2 says there are insufficient reviews for buying insight.Read 20 Oct 2026 · g2.com
Rating on Trustpilot
1.5 out of 5 from 49 reviews.Read 20 Oct 2026 · trustpilot.com
Repository licences
The GitHub page shows MIT licences for the Node.js and Ruby wrappers, BSD-3-Clause for a Python repository, and LGPL-3.0 for the iOS SDK.Read 20 Oct 2026 · github.com
Sandbox
Instamojo documents a sandbox at test.instamojo.com with separate credentials and test-card data before production use.Read 20 Oct 2026 · docs.instamojo.com
SDKs
Official documentation covers Android custom-UI integration and an iOS SDK supporting cards, EMI, netbanking, wallets and UPI.Read 20 Oct 2026 · docs.instamojo.com
Security stated
Instamojo says its payment gateway is PCI-DSS certified and its stores use SSL-certified hosting.Read 20 Oct 2026 · instamojo.com
Shipping integrations
Official pricing documentation names Shiprocket, Shipway, Pickrr and Vamaship as shipping integrations.Read 20 Oct 2026 · instamojo.com
Smart Pages
Smart Pages can publish unlimited landing pages with payment integration, testimonials, FAQs, discount codes, and up to three pricing options on Basic.Read 29 Sep 2026 · instamojo.com
Store tools
The online store includes a shopping cart, unlimited products, cash on delivery, shipping integrations, and order management on the Lite plan.Read 29 Sep 2026 · instamojo.com
Target users
Instamojo says it serves D2C brands, MSMEs, startups, independent artists, creators, and entrepreneurs.Read 29 Sep 2026 · instamojo.com

Plans and prices

Quick Free billed annually Unlimited payment links Read 20 Sep 2026 · instamojo.com
Smart ₹4,999 a year ₹4,999/yr or ₹1,499/mo Quick features · amount breakdown · expiry dates · discount codes · image and description customization · buyer information collection · redirects · thank-you note · webhooks Read 20 Oct 2026 · instamojo.com
Lite Free billed annually Unlimited products Read 20 Sep 2026 · instamojo.com
Starter ₹3,999 a year ₹3,999/yr Lite features · custom domain linking · 19+ premium themes · no Instamojo branding · 3 product images · 3 banner images Read 20 Oct 2026 · instamojo.com
Growth ₹9,999 a year ₹9,999/yr or ₹1,999/mo Starter features · 2% + ₹3 transaction fee · abandoned-cart recovery · discount coupons · WhatsApp integration · 10 product images · 10 banner images · SEO · advanced analytics Read 20 Oct 2026 · instamojo.com
Basic Free ₹0/yr unlimited landing pages · integrated payments at 5%+₹3 · themes and colour customization · unlimited testimonials and FAQs · discount codes · up to 3 pricing options Read 20 Oct 2026 · instamojo.com
Lite Free ₹0/yr 5% + ₹3 transaction fee · shopping cart · unlimited products · cash on delivery · shipping integrations · order management · Google Shopping · categories and variants Read 20 Oct 2026 · instamojo.com
Lite (Online Store) Free 5% + ₹3 transaction fee · unlimited products · shopping cart · cash on delivery · shipping integrations · order management Read 29 Sep 2026 · instamojo.com
Quick Free ₹0/yr unlimited payment links · multiple payment modes · embeddable pay button · analytics · Zapier integration · 2% + ₹3 transaction fee Read 20 Oct 2026 · instamojo.com
Starter (Online Store) ₹6,999 a year ₹6,999/yr 5% + ₹3 transaction fee · custom domain linking · 19+ premium themes · no Instamojo branding · 3 images per product · 3 banner images Read 29 Sep 2026 · instamojo.com
Pro ₹12,999 a year ₹12,999/yr or ₹2,499/mo Basic features · 2% + ₹3 transaction fee · custom domain · enquiry form · removes Instamojo branding · Facebook Pixel · Google Analytics · WhatsApp and Calendly add-ons · webhooks · custom code and widgets · advanced analytics Read 20 Oct 2026 · instamojo.com

Every Instamojo plan and price →

Strong points and limits

Strong points

  • Lite store includes unlimited products and order management
  • Smart Pages support payment integration and discount codes
  • Gateway supports UPI, wallets, cards and netbanking
  • Android app manages inventory, orders and payouts

Limits

  • GST is added to listed prices
  • Lite online store transaction fee is 5% + ₹3
  • Recurring payments are not supported

Who it suits

Instamojo suits D2C brands, MSMEs, startups, independent artists, creators and entrepreneurs seeking storefront, landing-page and payment tools. Marketplace APIs may also suit businesses handling split beneficiary payments.

Instamojo in depth

Read the full write-up

Instamojo is an Indian commerce platform for businesses that want a storefront, payment collection and sales pages in one place. It is best suited to D2C sellers, small businesses and creators selling in India. Its broad set of selling tools starts free, but transaction fees, annual upgrades and the lack of recurring payments matter as a business grows.

Overview

Instamojo brings online stores, payment links, landing pages and payment processing together. That combination suits sellers who want to manage products and orders while collecting payments, rather than piecing those jobs across separate services. The trade-off is a gateway limited to one currency and no recurring payments, making it a poor fit for subscription businesses or sellers who need multiple currencies.

Payments support credit and debit cards, netbanking, EMI, wallets and UPI, including RuPay, Visa, Mastercard and American Express. Instamojo says its gateway is PCI-DSS certified, and its stores receive an automatically configured SSL certificate.

Key features

The Lite store includes unlimited products, a shopping cart, cash on delivery, shipping integrations and order management. That is a substantial starting toolkit for a small catalogue, but each transaction costs 5% + ₹3, so the free plan is not a low-cost option by default once sales volume rises.

Smart Pages can publish unlimited landing pages with payment integration, testimonials, FAQs, discount codes and up to three pricing options on Basic. They give creators and sellers a way to present an offer and take payment on the same page. Payment links add another lightweight sales channel: Quick includes unlimited links, while Smart adds expiry settings, discount codes, webhooks, buyer-information collection and custom link design.

For more complex payment flows, marketplace APIs support multiple beneficiaries, split payments, individual settlements and holding or releasing funds based on fulfilment. Instamojo also lists API libraries and plugins for Python, Ruby, PHP, Java, C#, JavaScript, Android, iOS, WordPress, WooCommerce, Drupal, Magento, PrestaShop and OpenCart, a useful range for teams integrating payments into existing systems.

The Android app supports store creation, inventory and order management, metrics, payment collection and payouts. Its eCommerce CRM adds customer and prospect insights, email, phone and WhatsApp communication, bulk customer reports and automated emails. These tools extend Instamojo beyond checkout, though they may be more than a seller needs if all they require is a basic payment link.

Pricing

Instamojo uses a freemium model, with GST charged in addition to listed prices. The overlapping Quick, Smart, Lite and store plan names distinguish payment-link and store offerings, so compare the features of the specific plan rather than relying on the name alone.

Quick: ₹0.00 per free, billed annually, with unlimited payment links. It fits sellers who need a simple way to collect payments without the additional controls in Smart.

Smart: ₹4,999.00 per year, billed annually. It adds payment-link expiry, discount codes, webhooks, buyer information collection and custom link design, making it the stronger choice for sellers who need more control over link-based sales.

Lite: ₹0.00 per free, billed annually, with unlimited products. The Lite online store includes a cart, cash on delivery, shipping integrations and order management, but charges 5% + ₹3 per transaction.

Starter: ₹6,999.00 per year. The online-store Starter plan retains the 5% + ₹3 transaction fee and adds custom-domain linking, 19+ premium themes, no Instamojo branding, three images per product and three banner images. It suits merchants who want a more branded shop, but the transaction fee remains.

Growth: ₹14,999.00 per year. Lower transaction fees, abandoned-cart recovery, discount coupons, WhatsApp integration and advanced analytics make it the more capable store tier for sellers investing in conversion and customer follow-up.

Annual paid tiers require a larger commitment than the free entry plans, and GST increases the amount payable. Lite can establish a full basic catalogue without a plan charge, but its per-transaction fee is important to include when estimating selling costs.

Platforms

Instamojo runs on web, iOS and Android. Its mobile app is specifically offered for Android; the listed platform support does not establish equivalent app functions on iOS. Developers and store owners can also use the listed APIs and platform plugins to connect payment capabilities to supported software.

Who it's for

Instamojo is a good fit for Indian MSMEs, startups, independent artists, creators and D2C brands that want payment collection alongside a store or landing pages. It is especially practical for sellers who accept UPI and other Indian payment methods, or who need marketplace split settlements. Businesses selling subscriptions should look elsewhere because recurring payments are not supported; multi-currency sellers should also consider a gateway that supports more than one currency.

Pros and cons

Pro: A free store supports unlimited products and core fulfilment tools, so a small seller can build a catalogue without an upfront plan fee.

Pro: Payment links, Smart Pages and marketplace settlement APIs cover distinct selling models, from a solo creator's offer page to a multi-beneficiary marketplace.

Pro: Broad Indian payment-method support and integrations across languages and commerce platforms make it useful for varied checkout setups.

Con: The Lite store's 5% + ₹3 transaction charge can make free access costly as sales grow; Starter retains that fee.

Con: One supported currency and no recurring payments rule it out for some international and subscription businesses.

Con: Paid plans are annual, with GST added to listed prices, so the plan price understates the final payment.

Alternatives

Choose Big Cartel if a free catalogue capped at five products and one customizable store template is enough, or if you prefer its listed $15-per-month Platinum tier with a 50-product cap. Consider Selldone for its free Personal plan with a 2% transaction fee or its listed Startup option, which has a 1.5% transaction fee. ExpandCart is another freemium option with a free trial and paid monthly plans, including Standard at $19 per month for 100 products, one user and one responsive template.

BigCommerce is a paid alternative with a free trial; its Core plan is $29 per month billed annually and includes up to $30K TTM GMV, an auto-upgrade to Growth and a 2.0% Open Payment Provider fee. Tiendanube offers a free Inicial plan with unlimited products, sales and visits, plus one distribution center. Shopify may suit small teams comparing a paid platform with a free trial; its Grow plan supports up to five staff accounts and 10 inventory locations.

Dukaan is a neutral alternative to compare for a different selling setup. Mozello has a free plan capped at five products and 0.5 GB of storage, which may suit a very small catalogue.

For broader comparisons, see No-Code E-Commerce Platforms, Payment Gateways and Ecommerce platforms.

Verdict

Choose Instamojo if you sell in India and want a store, payment links or landing pages backed by local payment methods and, where needed, marketplace settlement tools. Its main advantage is bringing those selling functions together, with a useful free starting point. Look elsewhere if recurring payments or multiple currencies are essential, or if the Lite transaction fee makes the economics unattractive.

Verdict

Instamojo combines storefronts, landing pages and payment capabilities, with separate tools for marketplaces and customer communication. Check the plan details and added GST when comparing its listed prices.

Where Specifiction places it

Alternatives to InstamojoAll alternatives →