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Lexer Identity Resolution

lexer.io

WebAPI
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Spec score 7.1 #20 of 25 in Identity Resolution Software

Spec sheet

Integrations
Lexer lists native integrations and 500+ Fivetran-powered connectors, including Shopify, Klaviyo, Braze, Meta, Google Ads, and TikTok.Read 4 Oct 2026 · lexer.io
Support
Lexer offers implementation options described as self-serve guided, hybrid, or fully managed, and says support can be scoped to customer needs.Read 4 Oct 2026 · lexer.io
Headquarters
Melbourne, AustraliaRead 28 Sep 2026 · lexer.io
Custom data connections
Lexer says it can ingest data through REST APIs, scheduled database queries, and CSV, Excel, or JSON file imports.Read 4 Oct 2026 · lexer.io
Downstream use
Unified profiles support audience segmentation, cross-channel lifetime value calculations, and analysis of how online ads influence in-store purchases.Read 4 Oct 2026 · lexer.io
Identity safeguards
Lexer says it uses link occurrence thresholds and term frequency analysis to help prevent over-unification, and cleans and normalizes data to improve linkage.Read 4 Oct 2026 · learn.lexer.io
Intended customers
Lexer describes its CDP as built for retail and hospitality brands and says it supports marketing, retail operations, service, and ecommerce teams.Read 4 Oct 2026 · lexer.io
Matching
The identity resolution engine uses deterministic and probabilistic matching across identifiers such as email, phone, name, address, device IDs, loyalty numbers, and customer IDs.Read 4 Oct 2026 · lexer.io
Product purpose
Lexer Identity Resolution connects fragmented customer data into unified profiles across online, in-store, email, social, and device interactions.Read 4 Oct 2026 · lexer.io
Profile updates
As new data arrives, Lexer automatically merges it into existing customer profiles or creates new profiles.Read 4 Oct 2026 · lexer.io
Retail and hospitality cases
Lexer describes handling household identity distinctions, anonymous visitors, gift purchases, and linking POS transactions to ecommerce profiles.Read 4 Oct 2026 · lexer.io
Security and compliance
Lexer states that it is SOC 2 certified and GDPR and CCPA compliant; its data processing addendum also describes encryption at rest and in transit, access controls, and security logging.Read 4 Oct 2026 · lexer.io

Plans and prices

Custom pricing Priced on request Pricing based on customer database size; request a tailored pricing breakdown Unlimited users · no seat costs · no activation fees Read 4 Oct 2026 · lexer.io

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Where Specifiction places it

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