LiftLab

Marketing Performance Management Software

APIWeb

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6.5#6 of 23

Overview

LiftLab is ranked #6 of 23 in marketing performance management software on Specifiction. It runs on API, Web.

LiftLab plans and pricing

All plans

LiftLab platform Not published Contact LiftLab for a demo and pricing. Enterprise marketing measurement platform; subscription terms and fees are specified in an Order Form liftlab.com · 4 Oct 2026

Compared on marketing performance management software

Budget planning: Yesliftlab.com
Forecasting: Yesliftlab.com
Scenario planning: Yesliftlab.com
ROI reporting: Yesliftlab.com
Approval workflows: Yesliftlab.com
Planning horizon: annualliftlab.com

Facts

What it does: LiftLab is a unified marketing measurement platform for measuring brand and performance spend and informing budget decisions.liftlab.com · 4 Oct 2026
Marketing mix modeling: Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves.liftlab.com · 4 Oct 2026
Budget scenarios: The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios subject to constraints such as channel caps, CAC ceilings, and committed spend.liftlab.com · 4 Oct 2026
Incrementality testing: The Incrementality Testing Suite supports geo experiments and feeds their causal results back into the marketing mix model for calibration.liftlab.com · 4 Oct 2026
Experiment methods: Supported experiment approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing.liftlab.com · 4 Oct 2026
Daily optimization: PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations.liftlab.com · 4 Oct 2026
AI analyst: Miles is an AI-powered marketing analyst that answers performance questions in plain English using LiftLab’s measurement methodology.liftlab.com · 4 Oct 2026
Integrations: LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources.liftlab.com · 4 Oct 2026
Data requirements: The stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar.liftlab.com · 4 Oct 2026
Privacy: LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data.liftlab.com · 4 Oct 2026
Security certifications: LiftLab states that it is SOC 2 compliant and has achieved an ISO 27001:2013 certificate.liftlab.com · 4 Oct 2026
Support and onboarding: LiftLab says its marketing science team handles model configuration, calibration, and ongoing validation, and its homepage describes weekly model reviews.liftlab.com · 4 Oct 2026
Intended customers: LiftLab describes the platform as designed for enterprise marketers, and says it is suited to teams spending $5 million or more annually on brand and performance media.liftlab.com · 4 Oct 2026