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LiftLab

liftlab.com

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Spec score 7.1 #16 of 24 in Marketing Performance Management Software

What it is

LiftLab is a marketing measurement platform for assessing brand and performance media spending and informing budget decisions. Its Two-Stage Agile Marketing Mix Model separates advertising auction cost dynamics from consumer response to estimate channel response curves. The Scenario Planner builds Conserve, Maintain, and Accelerate budget scenarios within constraints such as channel caps, CAC ceilings, and committed spend. Geo experiments in the Incrementality Testing Suite feed causal results back into the model for calibration; supported methods also include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing. PlatformSense monitors daily performance changes and uses live signals to inform reallocation recommendations. Miles, an AI-powered analyst, answers questions in plain English using LiftLab’s measurement methodology. LiftLab says it connects with more than 50 paid media platforms, plus analytics, CRM, warehouses, and first-party data sources. Starting data requirements are 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar. It is designed for enterprise marketers, including teams spending $5 million or more annually on media. Pricing is on request.

Spec sheet

What it does
LiftLab is a unified marketing measurement platform for measuring brand and performance spend and informing budget decisions.Read 4 Oct 2026 · liftlab.com
Integrations
LiftLab says it connects with more than 50 paid media platforms, including Meta, Google, TikTok, YouTube, Pinterest, and LinkedIn, plus analytics, CRM, data warehouses, and first-party business data sources.Read 4 Oct 2026 · liftlab.com
Privacy
LiftLab says its MMM operates on aggregate data and does not require or process individual-level user data.Read 4 Oct 2026 · liftlab.com
Headquarters
Oakland, California, United StatesRead 28 Sep 2026 · liftlab.com
AI analyst
Miles is an AI-powered marketing analyst that answers performance questions in plain English using LiftLab’s measurement methodology.Read 4 Oct 2026 · liftlab.com
Budget scenarios
The Scenario Planner creates Conserve, Maintain, and Accelerate budget scenarios subject to constraints such as channel caps, CAC ceilings, and committed spend.Read 4 Oct 2026 · liftlab.com
Daily optimization
PlatformSense monitors daily performance shifts and uses live signals to inform budget reallocation recommendations.Read 4 Oct 2026 · liftlab.com
Data requirements
The stated minimum starting data is 12 to 24 months of weekly channel spend, one primary outcome KPI, and a promotional calendar.Read 4 Oct 2026 · liftlab.com
Experiment methods
Supported experiment approaches include Stratified Random Sampling, Synthetic Controls, Switchback tests, Strategy experiments, and Go Dark with Pacing.Read 4 Oct 2026 · liftlab.com
Incrementality testing
The Incrementality Testing Suite supports geo experiments and feeds their causal results back into the marketing mix model for calibration.Read 4 Oct 2026 · liftlab.com
Intended customers
LiftLab describes the platform as designed for enterprise marketers, and says it is suited to teams spending $5 million or more annually on brand and performance media.Read 4 Oct 2026 · liftlab.com
Marketing mix modeling
Its Two-Stage Agile Marketing Mix Model separates ad auction cost dynamics from consumer response to estimate channel response curves.Read 4 Oct 2026 · liftlab.com
Security certifications
LiftLab states that it is SOC 2 compliant and has achieved an ISO 27001:2013 certificate.Read 4 Oct 2026 · liftlab.com
Support and onboarding
LiftLab says its marketing science team handles model configuration, calibration, and ongoing validation, and its homepage describes weekly model reviews.Read 4 Oct 2026 · liftlab.com

Plans and prices

LiftLab platform Priced on request Contact LiftLab for a demo and pricing. Enterprise marketing measurement platform; subscription terms and fees are specified in an Order Form Read 4 Oct 2026 · liftlab.com

Every LiftLab plan and price →

Strong points and limits

Strong points

  • Scenario planning supports channel caps and CAC ceilings
  • Geo experiment results feed back into model calibration
  • PlatformSense monitors daily performance shifts
  • Connects with more than 50 paid media platforms

Limits

  • Pricing is available on request
  • Requires 12 to 24 months of weekly channel spend
  • Designed for enterprise marketers

Who it suits

LiftLab is aimed at enterprise marketing teams measuring brand and performance spend, particularly those spending $5 million or more annually. Teams need the specified historical weekly spend data, an outcome KPI, and a promotional calendar to get started.

Verdict

LiftLab combines marketing mix modeling, experiment results, budget scenarios, and daily signals in one measurement platform. Its enterprise focus, data prerequisites, and request-based pricing are key considerations.

Where Specifiction places it

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