LoadBetter
loadbetter.com
What it is
LoadBetter is a freight marketplace where shippers and brokers publish loads to selected carriers, then widen access through a public marketplace when they need more capacity. In private workflows, they can receive bids and counteroffers, accept Book Now responses, compare offers, and award a load. Private loads stay with the audience chosen by the publisher unless they are made public. Responses from the Public Marketplace remain connected to the same load and award process. Loadboard Network provides carriers with inbound freight opportunities alongside private and public freight. LoadBetter works alongside a customer's TMS; the TMS remains responsible for planning, accounting, billing, settlement, and financial records. The platform lists web, Android, and iOS access. Broker Free costs nothing, billed forever, with unlimited loads, internal users, and carrier invitations. Carrier costs nothing, billed free forever, with unlimited private-network participation and bids. LoadBetter says it charges no transaction, booking, delivery, or freight commission fees. Driver live tracking and the Driver App are listed as coming soon or in development.
Spec sheet
- Product
- LoadBetter is a freight marketplace where shippers and brokers publish loads to approved carriers and can open them to a broader marketplace when they need more capacity.Read 5 Oct 2026 · loadbetter.com
- Privacy
- LoadBetter's privacy policy says it does not sell personal information for monetary consideration.Read 5 Oct 2026 · loadbetter.com
- Support
- Priority support is listed as a Broker Pro feature, and Pro is not yet available.Read 5 Oct 2026 · loadbetter.com
- Headquarters
- San Francisco, California, United StatesRead 28 Sep 2026 · loadbetter.com
- Audience control
- Private loads stay within the audience selected by the shipper or broker unless they publish the load to the Public Marketplace.Read 5 Oct 2026 · loadbetter.com
- Carrier network
- Loadboard Network provides inbound freight opportunities for carriers using LoadBetter alongside private and public freight.Read 5 Oct 2026 · loadbetter.com
- Fees
- The pricing page says LoadBetter charges no transaction fees, booking fees, delivery fees, or freight commissions.Read 5 Oct 2026 · loadbetter.com
- Integration
- The pricing page names Revenova as one of the first TMS integrations, while stating Pro and its integrations are not yet available.Read 5 Oct 2026 · loadbetter.com
- Marketplace
- The Public Marketplace lets brokers and shippers open a load to a broader LoadBetter carrier audience while keeping responses connected to the same load and award workflow.Read 5 Oct 2026 · loadbetter.com
- Private workflow
- The private marketplace supports load publishing, bids, counteroffers, Book Now responses, offer comparison, and awards.Read 5 Oct 2026 · loadbetter.com
- TMS role
- LoadBetter works alongside a customer's TMS, which remains responsible for planning, accounting, billing, settlement, and financial records.Read 5 Oct 2026 · loadbetter.com
- Tracking status
- Driver live tracking and the Driver App are listed as coming soon or in development.Read 5 Oct 2026 · loadbetter.com
- Who it's for
- LoadBetter describes its platform as serving shippers, freight brokers and 3PLs, motor carriers, dispatchers, drivers, and their authorized personnel.Read 5 Oct 2026 · loadbetter.com
Plans and prices
Strong points and limits
Strong points
- Private loads stay within the chosen audience.
- Workflows include bids, counteroffers, and awards.
- Free broker and carrier plans are listed.
- No transaction, booking, delivery, or commission fees.
Limits
- A customer's TMS retains financial and planning responsibilities.
- Driver live tracking is not yet available.
- The Driver App is in development.
- Broker Pro and its integrations are not yet available.
Who it suits
LoadBetter is aimed at shippers, brokers and 3PLs, carriers, dispatchers, drivers, and authorized personnel. It may suit teams that want a load workflow alongside a separate TMS.
Verdict
LoadBetter provides private and public load workflows, with free plans for brokers and carriers. It is not a replacement for the TMS, and driver tracking and app features remain in development.
Where Specifiction places it
- Load Board Software#23 of 277.5