Myli

Spec sheet

Product

Myli provides DTC brands technology and hands-on service to run live shopping directly on their websites.Read 8 Oct 2026 · getmyli.com

Support

Myli offers a 30-minute discovery call to discuss a brand’s setup and goals, and says it will respond to submitted messages within 24 hours.Read 4 Oct 2026 · getmyli.com

Audience fit

Myli says brands with an owned email, Instagram, or SMS audience significantly outperform brands driving cold traffic.Read 4 Oct 2026 · getmyli.com

Audience guidance

Myli says brands with an owned audience through email, Instagram, or SMS significantly outperform those driving cold traffic.Read 8 Oct 2026 · getmyli.com

Brand ownership

Myli says live shopping runs on the brand’s own website with its checkout, branding, and customer data, and that the brand keeps the customer relationship.Read 8 Oct 2026 · getmyli.com

Consultation

The site offers a 30-minute discovery call to discuss a brand’s setup and goals and assess whether Myli is a fit.Read 8 Oct 2026 · getmyli.com

Contact response

The contact form states that Myli will be in touch within 24 hours after a message is received.Read 8 Oct 2026 · getmyli.com

Custom sites

For custom e-commerce stacks, Myli says its embed works with any site and checkout can be connected through an API handshake during onboarding.Read 8 Oct 2026 · getmyli.com

Customer relationship

Myli says brands keep their checkout, branding, customer data, and customer relationship when using its embedded channel.Read 4 Oct 2026 · getmyli.com

Embedded experience

The embedded experience includes live video, shoppable products, and integrated checkout on the brand’s existing site.Read 4 Oct 2026 · getmyli.com

Hosting

Myli says brands can start with a founder or team member using a phone or laptop, and that a professional host or studio is not required.Read 8 Oct 2026 · getmyli.com

Other commerce platforms

Support for other e-commerce platforms is described as being on the way.Read 4 Oct 2026 · getmyli.com

Other platforms

Support for other e-commerce platforms is described as being on the way.Read 8 Oct 2026 · getmyli.com

Performance claims

Myli states that live commerce converts at 9–30% versus 2–3% on static pages and that live shoppers return items 40% less often; it notes results vary by category, audience size, and price point.Read 8 Oct 2026 · getmyli.com

Results claims

Myli states live commerce converts at 9–30% versus 2–3% on static pages and that live shoppers return items 40% less often; it says results vary by category, audience size, and price point.Read 4 Oct 2026 · getmyli.com

Setup time

Myli says the platform can go live on a brand’s site within a few days; with a strategy engagement, the first event typically happens within 6–8 weeks of kickoff.Read 8 Oct 2026 · getmyli.com

Shopify

Myli integrates with Shopify out of the box.Read 4 Oct 2026 · getmyli.com

Shopify integration

Myli integrates with Shopify out of the box.Read 8 Oct 2026 · getmyli.com

Shopping experience

Its site embed combines live video, shoppable products, and integrated checkout so customers can watch, engage, and buy without leaving the brand’s website.Read 8 Oct 2026 · getmyli.com

Strategy engagement

For clients doing a strategy engagement first, Myli says the first event typically happens within 6–8 weeks of kickoff.Read 4 Oct 2026 · getmyli.com

Target customers

Myli describes its platform as built for DTC brands that want to own their live commerce channel.Read 8 Oct 2026 · getmyli.com

Where Specifiction places it

• Live Shopping Platforms#22 of 247.0