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PYXIS Planning

predictify.io

Web
Visit predictify.io
Spec score 7.0 #19 of 24 in Marketing Performance Management Software

What it is

PYXIS Planning is a web platform for modelling marketing investment scenarios and estimating their expected business impact before budgets are committed. It can simulate incremental effects across markets, business areas, channels and campaigns, then optimise allocations for short-term measures such as sales and revenue or long-term brand measures such as loyalty, equity and awareness. Users can compare alternative scenarios and review recommendations. Plan views show media allocations by month and channel; a heat map compares uploaded investments with optimised recommendations and marks suggested changes by channel and month. Predictify says forecasts combine modelling insights, benchmarks and cloud computing, with benchmarks drawn from billions of euros in marketing investments to estimate media-channel potential. The maker recommends beginning with a foundational Marketing Mix Modelling or incrementality study to provide an evidence base for tailored recommendations and predictions. PYXIS Planning can use insights from PYXIS Incrementality and integrate with other models and an organisation's existing data setup. Related service PYXIS Connect supports API connections, cloud warehouses such as Azure and Snowflake, plus structured CSV imports and managed data flows. Pricing is on request; prospective customers can request a meeting and demo.

Spec sheet

Purpose
PYXIS Planning simulates marketing investment scenarios and estimates their expected business impact before budgets are committed.Read 8 Oct 2026 · predictify.io
Integrations
PYXIS Planning can use modelling insights from PYXIS Incrementality and can integrate with other models and an organisation’s existing data setup.Read 8 Oct 2026 · predictify.io
Headquarters
Predictify lists its address as Ryvangs Allé 9, 2900 Hellerup.Read 8 Oct 2026 · predictify.io
Availability
The product page invites prospective customers to request a meeting and demo and does not list a public price or downloadable version.Read 8 Oct 2026 · predictify.io
Benchmarks
It uses benchmarks derived from billions of euros in marketing investments to estimate the potential of media channels.Read 8 Oct 2026 · predictify.io
Budget optimisation
It can optimise budgets for short-term business KPIs such as sales and revenue, and long-term brand KPIs such as loyalty, equity and awareness.Read 8 Oct 2026 · predictify.io
Budget recommendations
It compares uploaded investments with optimised recommendations and uses a heat map to show suggested budget changes by channel and month.Read 8 Oct 2026 · predictify.io
Company background
Predictify describes itself as a privately owned, independent data and AI consultancy whose founders have worked as consultants in the Nordics for more than 20 years.Read 8 Oct 2026 · predictify.io
Company transparency
Predictify says it provides transparent work and that clients can review the technical details behind its methods.Read 8 Oct 2026 · predictify.io
Data connections
The related PYXIS Connect service supports direct API connections, cloud data warehouse connections such as Azure and Snowflake, and structured CSV imports and managed data flows.Read 8 Oct 2026 · predictify.io
Data ownership
Predictify says data collected through PYXIS Connect remains accessible to clients’ internal teams and systems, with visibility and control over the underlying data.Read 8 Oct 2026 · predictify.io
Forecasting
It combines modelling insights, benchmark data and cloud computing to estimate the expected business impact of marketing scenarios before budgets are committed.Read 8 Oct 2026 · predictify.io
Getting started
Predictify says to begin with a foundational measurement study such as Marketing Mix Modelling or incrementality analysis, alongside industry benchmarks.Read 8 Oct 2026 · predictify.io
Impact simulation
It simulates the incremental impact of marketing plans across markets, business areas, channels and campaigns.Read 8 Oct 2026 · predictify.io
KPI optimisation
It can optimise budgets for short-term business KPIs such as revenue and sales and long-term brand KPIs such as loyalty, equity and awareness.Read 8 Oct 2026 · predictify.io
Measurement foundation
Predictify says customers should start with a foundational Marketing Mix Modelling or incrementality study to support tailored recommendations and predictions.Read 8 Oct 2026 · predictify.io
Notable requirement
The maker describes the initial measurement study as providing the evidence base for tailored insights and precise predictions.Read 8 Oct 2026 · predictify.io
Plan views
It visualises media plan distribution by month and provides a channel-level overview of uploaded investments.Read 8 Oct 2026 · predictify.io
Plan visualisation
It shows media plan allocations by month and channel, compares uploaded investments with optimised recommendations, and visualises suggested changes by channel and month.Read 8 Oct 2026 · predictify.io
Recommendations
It provides actionable recommendations and supports evaluation of alternative marketing scenarios before budgets are committed.Read 8 Oct 2026 · predictify.io
Scenario recommendations
The platform provides actionable recommendations and lets users compare alternative marketing scenarios before committing budgets.Read 8 Oct 2026 · predictify.io
Support and sales
Predictify invites prospective customers to request a free meeting and demo or contact the company to discuss the product.Read 8 Oct 2026 · predictify.io
Target users
PYXIS Planning is presented as a marketing planning and optimisation platform for organisations managing investments across channels and markets.Read 8 Oct 2026 · predictify.io

Strong points and limits

Strong points

  • Simulates marketing impact across markets, channels and campaigns.
  • Optimises short-term and long-term KPIs.
  • Compares uploaded plans with recommended allocations.
  • Shows suggested budget changes by channel and month.
  • Can integrate with other models and existing data setups.

Limits

  • Pricing is available on request.
  • Recommendations depend on a foundational measurement study.
  • No downloadable version is listed.

Who it suits

It is aimed at organisations planning marketing investments across channels and markets, especially those seeking to model budget alternatives against business and brand KPIs. Predictify says a foundational measurement study should precede tailored recommendations.

Verdict

PYXIS Planning offers scenario modelling, KPI-based budget optimisation and monthly channel views. Its recommendations are tied to an initial measurement study, and interested organisations must request a meeting or demo for access details.

Where Specifiction places it

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