Social27 Virtual Event Platform

Social27 Virtual Event Platform is a conference and event system for bringing sessions, exhibitors, and attendee interaction into a virtual or hybrid setting. It is best suited to corporate and event-management teams that need sponsor spaces and networking, including organizations building around Microsoft Teams. Its broad event toolkit is compelling, but the event-duration and administrator caps make plan selection a real constraint.

Overview

Social27 is designed to build virtual communities around conferences and other events. Organizers can publish sessions and event content, including material contributed by attendees. Networking spans introduction videos, roundtables, boardroom meetings, and chat, giving participants ways to connect beyond scheduled sessions.

Social27 Events also works as a Microsoft Teams app, adding attendee networking and a virtual expo to Teams webinars and meetings. That is a practical fit for organizations already using Teams that want event features without shifting their meetings to another platform. The company was founded in 2007 and is headquartered in Redmond, Washington.

Key features

Event operations and sponsor visibility

The Events Builder brings user management, content uploads, insights, forms, polls, and sponsor and exhibitor offerings into one organizer toolset. Sponsor tiers can include microsites, clickable logos and banners, roundtables, and pre-roll ads. Those options give exhibitors multiple ways to be seen and engage attendees, though they matter most when an event has enough sponsors to make a structured expo worthwhile.

Networking and recommendations

Micro videos, chat, roundtables, and boardroom meetings support different styles of attendee interaction. Social27’s Recommendation & Prediction Engine uses AI and a proprietary machine-learning algorithm to learn interests and content preferences. That can help surface relevant connections or content in a busy event, but the platform’s description does not establish how recommendations are presented or how much control attendees have over them.

Mobile participation, security, and integrations

The mobile app supports personal agendas, networking, live Q&A, polls, surveys, multiple languages, and time zones. This is useful for attendees who need to follow an event away from a desktop, while organizers can use Stripe payment processing, event tools, registration sync, Paragon integrations, and custom API integration. Social27 says it runs on AWS and Microsoft Azure, encrypts data in transit and at rest, and uses two-factor and identity-based access controls. Its security page lists ISO, SOC, SOC 2, and GDPR; Stripe is PCI DSS certified.

Pricing

Social27 offers both free and paid options, with event-duration and administrator limits that affect how much room teams have to operate:

PlanPriceWhat it includesStarter (Microsoft Teams app)free1 admin, networking, virtual expo, self-guided supportPro (Microsoft Teams app)$270 a month1–5 admins; unlimited webinars and meetingsLite$799 a monthEvents up to 24 hours, 1 admin user, additional 100 / m registrationsBusinessCustom pricingEvents up to 72 hours, 5 admin users, additional 100 / m registrationsEnterpriseCustom pricingCustom event length, admin users, and registrationsBusiness (Microsoft Teams app)Custom pricing5+ admins, dedicated support, analytics and reporting, CRM integrations, attendee mobile appStarter is a no-cost way to add networking and an expo to Teams, but its single-admin setup and self-guided support are best for a small or exploratory use case. Pro charges $270 a month per Admin and supports unlimited webinars and meetings, making it the clearer Teams option for recurring activity or a team of up to five admins. Lite costs $799 a month and caps events at 24 hours with one admin; that suits a single organizer running shorter events, but the price and seat limit are difficult to justify if the event does not need Social27’s expo and networking tools.

Business extends the event window to 72 hours and allows five admins, but its additional 100 / m registrations term and custom pricing need to be weighed against the event’s registration needs. Enterprise leaves event length, admin count, and registrations customizable, and is explicitly aimed at mid- to large-scale virtual and hybrid events hosted by corporations and event management companies. The separate Business Teams app plan adds dedicated support, reporting, CRM integrations, and a mobile app for organizations with at least five admins. Social27 offers a free trial; onboarding and training, email and chat support, and designated customer success and technical program managers are among the plan features.

Platforms

The platform runs on web, Android, and iOS. Its mobile app supports agendas and attendee interaction, while Social27 Events extends Teams webinars and meetings with networking and a virtual expo.

Who it's for

Social27 is a strong candidate for corporate event teams and event management companies that need a virtual or hybrid conference with exhibitor spaces, attendee networking, and event operations in one product. Teams users can start with the Microsoft Teams app plans; organizers running longer events or needing more administrators should compare Business and Enterprise carefully. It is a weaker fit for teams that need simple webinars without an expo, or for events whose duration or admin needs exceed Lite’s and Business’s fixed limits without a custom plan.

Pros and cons

Pros: Sponsor tiers combine microsites, clickable branding, roundtables, and pre-roll ads, giving organizers several forms of exhibitor visibility.

Pros: The Events Builder covers content, users, insights, forms, polls, and sponsor management, reducing the need to split those event tasks across separate tools.

Pros: The mobile app supports networking and live event participation, including Q&A, polls, and surveys, across multiple languages and time zones.

Cons: Lite is limited to one admin and 24-hour events despite its $799 a month price.

Cons: Business still fixes event length at 72 hours and admins at five; teams beyond those ceilings need custom Enterprise terms.

Alternatives

For a broader comparison of event tools, see Virtual Event Platforms. Webex App is a better fit when a free plan for meetings up to 40 minutes and 100 attendees matters more than Social27’s virtual expo and event operations. MootUp is worth considering for small meetings: its free Basic plan permits five participants per meeting for up to 40 minutes and includes six environment templates. EventX offers a free plan for unlimited events with up to 30 attendees each, including ticketing, registration forms, check-in, and badge printing, so it suits organizers prioritizing those tasks at small scale.

Zoom Webinars is an alternative for webinar programs, with plans that list 500 attendees. Shindig may suit smaller free events, with a plan for 100 participants per event and a 40-minute maximum. Zoom Scheduler is for appointment booking rather than a virtual event platform. SpatialChat offers a browser-based alternative for meetings, including a free tier with up to 12 participants and four customized rooms. Event Anywhere is another freemium event option, with a free Basic plan for individuals.

Verdict

Choose Social27 when a virtual or hybrid conference needs more than streamed sessions: its combination of exhibitor tools, attendee networking, event management, and mobile participation gives organizers a substantial event toolkit. It is particularly well matched to corporate teams and event-management companies, including those already using Teams. Look elsewhere if you need a simple webinar service or cannot work within the fixed duration and admin limits of the lower plans; the paid options make most sense when the expo and networking functions are central to the event.