System1 Test Your Ad

Spec sheet

Purpose

Test Your Ad measures consumers’ emotional responses to predict, understand and improve advertising effectiveness.Read 8 Oct 2026 · system1group.com

Trial

New Competitive Edge users get a two-week free trial to view competitor ads and effectiveness metrics.Read 8 Oct 2026 · system1group.com

Integrations

The product page says Test Your Ad Social was researched and validated with TikTok and describes consistent emotional measurement across TV, OOH and social.Read 8 Oct 2026 · system1group.com

Support

System1 offers a demo with an expert to discuss use cases and provide a hands-on platform demonstration.Read 8 Oct 2026 · system1group.com

Headquarters

London, United KingdomRead 28 Sep 2026 · system1group.com

Founded

2006Read 28 Sep 2026 · system1group.com

Ad formats

Test Your Ad Pro and Pro+ support TV, social, outdoor, audio and print creative.Read 8 Oct 2026 · system1group.com

Competitive Edge

Competitive Edge updates daily with new US and UK TV campaigns, with predictive performance reports available 24 to 48 hours after airing.Read 8 Oct 2026 · system1group.com

Competitive Edge limits

Competitive Edge is currently offered in the US and UK across 108 categories; System1 invites inquiries about additional market and category coverage.Read 8 Oct 2026 · system1group.com

Methodology

The methodology asks consumers to select one of seven basic emotions or neutral rather than using an algorithm to interpret facial expressions.Read 8 Oct 2026 · system1group.com

Metrics

Reports include Star Rating for long-term market-share growth, Spike Rating for short-term sales potential and Fluency Rating for brand attribution.Read 8 Oct 2026 · system1group.com

Pricing

System1 asks customers to contact it about pricing; the Competitive Edge page says subscription packages are customized by categories of interest.Read 8 Oct 2026 · system1group.com

Report delivery

Test Your Ad reports are delivered from 24 hours, and results can be viewed in a desktop- and mobile-friendly workspace or exported as PPT, PDF or CSV.Read 8 Oct 2026 · system1group.com

Screening

Test Your Ad Screen can screen up to 100 finished long-form assets at a time and returns directional results in minutes.Read 8 Oct 2026 · system1group.com

Screening availability

Test Your Ad Screen is available in the US and UK for finished TV, TVC, BVOD and YouTube creative.Read 8 Oct 2026 · system1group.com

Plans and prices

Every System1 Test Your Ad plan and price →

Where Specifiction places it

• Creative Testing#9 of 187.0
• Ad Creative Testing Tools#18 of 247.1