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Tracardi

tracardi.com

Free plan WebLinuxAPISelf-hosted
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Spec score 7.4 #32 of 58 in Customer Data Platforms

What it is

Tracardi is an open-source, composable, API-first customer data platform engine for building a tailored CDP. It collects behavioral customer data from websites, mobile apps, web services, CRMs, e-commerce shops, CSV files, APIs, queues and databases. It can merge that information into unified profiles and automatically deduplicate customer records. Journey automation supports data collection, engagement, messaging, targeting, recommendations and reminders. Documentation lists integration resources including HubSpot, Salesforce, Mailchimp, Mautic, Mixpanel, Airtable, RabbitMQ, Slack, Discord and Telegram. Tracardi does not send marketing campaigns, but it can gather consent and subscription data and connect marketing data with other platforms. Deployment documentation describes open-source and commercial Docker installations, plus Helm-based production installation. The production guide lists Redis, Elasticsearch, Apache Pulsar and MySQL as dependencies, and recommends encrypted API connections, separating event collection and GUI APIs, and restricting GUI access to trusted networks. The free open-source plan is limited in event rate, tenancy, automation and event validation. Commercial enterprise and multi-tenant options require contacting the vendor; the latter includes installation and integration support.

Spec sheet

Product
Tracardi is an open-source, composable, API-first customer data platform engine for building a tailored CDP.Read 2 Oct 2026 · tracardi.com
Intended users
The maker positions the free open-source version for small companies with limited customers, the enterprise version for big companies with substantial data, and the multi-tenant version for SaaS providers.Read 2 Oct 2026 · tracardi.com
Deployment
The project documentation describes open-source Docker installation and commercial Docker installation, as well as Helm-based production installation.Read 2 Oct 2026 · tracardi.github.io
Integrations
The documentation lists integrations and resources including HubSpot, Salesforce, Mailchimp, Mautic, Mixpanel, Airtable, RabbitMQ, Slack, Discord, and Telegram.Read 2 Oct 2026 · tracardi.github.io
License
The maker describes Tracardi as MIT with Common Clause and says commercial hosted use requires a commercial license.Read 2 Oct 2026 · tracardi.com
Automation
Journey automation supports customer data collection, engagement, messaging, targeting, product recommendations, and reminders.Read 2 Oct 2026 · tracardi.com
Commercial support
The multi-tenant commercial plan includes installation and integration support.Read 2 Oct 2026 · tracardi.com
Data collection
It collects behavioral customer data from websites, mobile apps, web services, CRMs, e-commerce shops, CSV files, APIs, queues, and databases.Read 2 Oct 2026 · tracardi.com
Dependencies
The production guide lists Redis, Elasticsearch, Apache Pulsar, and MySQL as dependencies.Read 2 Oct 2026 · docs.tracardi.com
Marketing limit
Tracardi does not send marketing campaigns; it can gather consents and subscription data and integrate marketing data with other platforms.Read 2 Oct 2026 · docs.tracardi.com
Profiles
It aggregates and merges customer data into unified profiles and can automatically deduplicate customer records.Read 2 Oct 2026 · tracardi.com
Security guidance
The production guide recommends encrypted API connections, separating event collection and GUI APIs, and limiting GUI access to trusted networks.Read 2 Oct 2026 · docs.tracardi.com

Plans and prices

Open-Source Version Free Free Limited events per second · single tenant · limited automation · no event validation Read 2 Oct 2026 · tracardi.com
Commercial Enterprise Version Priced on request Contact for pricing Single tenant · includes on-premise license with unlimited profile storage and event collection Read 2 Oct 2026 · tracardi.com
Commercial Multi-Tenant Version Priced on request Contact for pricing For SaaS providers · multi-tenant setup · installation and integration support Read 2 Oct 2026 · tracardi.com

Every Tracardi plan and price →

Strong points and limits

Strong points

  • Collects customer data from varied source types
  • Combines records into unified profiles and deduplicates
  • Supports Docker and Helm deployment
  • Includes integrations such as HubSpot and Salesforce

Limits

  • Does not send marketing campaigns
  • Free plan limits event rate and automation
  • Production installation lists four dependencies
  • Commercial plan prices require contacting the vendor

Who it suits

The maker positions the free open-source version for small companies with limited customers, the enterprise version for large companies with substantial data, and the multi-tenant version for SaaS providers.

Verdict

Tracardi provides customer-data collection, profile unification and journey automation, with deployment paths for different organizational needs. Its free edition has stated limits, and commercial hosted use requires a commercial license.

Where Specifiction places it

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