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SPECIFICTION
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Unfold

unfold.com

From $3/mo Free plan WebiOSAndroid
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Spec score 7.8 #21 of 29 in Social Media Video Makers

What it is

Unfold is a mobile app for creating social content, with hundreds of templates, photo and video filters and effects, and an Instagram feed planner. It also lets users create a Bio Site as a link-in-bio page. Unfold Pro adds a Brand Kit for stories, with custom colors, logos, stickers, and fonts, plus a web dashboard for managing those assets. The dashboard is supported on Chrome, Firefox, Safari, and Microsoft Edge. Pro users can schedule Instagram posts for automatic publishing when an Instagram Business Account is connected to Meta Business Manager; without that connection, the app provides reminders instead. Unfold and Bio Sites features require Business or Creator Instagram accounts, since personal profiles are no longer compatible. The service is available on Android, iOS, and the web. The free plan is free; Plus costs $4.99 a month and Pro costs $12.99 a month. A Pro subscription cannot be shared across multiple Apple IDs or Google Play accounts, and users must use the same operating system. Unfold is a Squarespace product.

Spec sheet

Product
Unfold is a mobile app for creating social content, with hundreds of templates, photo and video filters and effects, and an Instagram feed planner.Read 3 Oct 2026 · unfold.com
Support
Unfold users can contact support in the app or through the Help Desk, and support is always in English.Read 3 Oct 2026 · help.unfold.com
Maker
Unfold identifies itself as a product from Squarespace.Read 3 Oct 2026 · unfold.com
Account limit
A Pro subscription cannot be shared across multiple Apple IDs or Google Play accounts, and its users must use the same operating system.Read 3 Oct 2026 · help.unfold.com
Bio Sites
The app lets users create a Bio Site as a link-in-bio page.Read 3 Oct 2026 · unfold.com
Instagram compatibility
Unfold and Bio Sites features require Business or Creator Instagram accounts; personal Instagram profiles are no longer compatible.Read 3 Oct 2026 · help.unfold.com
Integration
Unfold is owned and run by Squarespace, and Apple or Google handles mobile app subscription payments.Read 3 Oct 2026 · help.unfold.com
Pro branding
Unfold Pro lets users add custom colors, logos, stickers, and fonts to a Brand Kit for branded stories.Read 3 Oct 2026 · help.unfold.com
Pro dashboard
Pro users can manage Brand Kit assets on a web dashboard supported on Chrome, Firefox, Safari, and Microsoft Edge.Read 3 Oct 2026 · help.unfold.com
Project storage
Completed projects and related media are stored on the device where they were created or where backups were saved, while Brand Assets and Bio Site hosting are stored in Squarespace databases.Read 3 Oct 2026 · help.unfold.com
Scheduling
Pro users can schedule Instagram posts for automatic publishing when an Instagram Business Account is connected to Meta Business Manager; otherwise the app provides reminders.Read 3 Oct 2026 · help.unfold.com
Template limit
Unfold Pro does not currently support uploading custom templates.Read 3 Oct 2026 · help.unfold.com

Plans and prices

Unfold (free) Free Free tools to share your story Read 3 Oct 2026 · unfold.com
Unfold Plus $4.99 a month $4.99 USD monthly All template collections · early access to new collections · exclusive stickers and fonts Read 3 Oct 2026 · help.unfold.com
Unfold Pro $12.99 a month $12.99 USD monthly Unfold Plus features · Brand Kit · web dashboard · seven-day free trial Read 3 Oct 2026 · help.unfold.com
Unfold Plus $35.99 a year $35.99 USD annually All template collections · early access to new collections · exclusive stickers and fonts · three-day free trial Read 3 Oct 2026 · help.unfold.com
Unfold Pro $99.99 a year $99.99 USD annually Unfold Plus features · Brand Kit · web dashboard · seven-day free trial Read 3 Oct 2026 · help.unfold.com

Every Unfold plan and price →

Strong points and limits

Strong points

  • Includes hundreds of templates
  • Bio Sites provides a link-in-bio page
  • Pro includes a Brand Kit and web dashboard
  • Available on Android, iOS, and web

Limits

  • Personal Instagram profiles are no longer compatible
  • Custom template uploads are not supported
  • Pro subscriptions cannot be shared across accounts
  • Scheduling needs an Instagram Business Account connection

Who it suits

Unfold suits people creating social content who want templates, editing effects, or a link-in-bio page. Pro may suit users who need brand assets or Instagram scheduling and have a compatible Business account.

Verdict

Unfold pairs content creation tools with optional branded assets and Instagram scheduling. Account compatibility and the Pro subscription-sharing restriction are important constraints to check first.

Where Specifiction places it

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