Animoto vs Unfold

Animoto is a video creation service for assembling photos, video clips, text and music into shareable videos. It is available on the web and as an iOS app designed for making videos on an iPhone. The free plan includes unlimited videos, more than 50 music tracks, three standard fonts and 30 color swatches. Free videos carry a “Made with Animoto” watermark and cannot be downloaded. Animoto hosts videos and provides share links and embed codes. Professional and Professional Plus users can customize play pages with branding and a call-to-action button. Animoto 3 videos can export at 360p, 720p or 1080p; Professional and Professional Plus users can export at 4K. The mobile app sharing menu lists Facebook, Instagram, Vimeo, Twitter and YouTube. For the website, Animoto recommends a desktop or laptop using Chrome or Firefox, and notes that some features may not work as intended in mobile browsers. Subscriptions can be monthly or annual and recur unless canceled; a single month can be purchased by turning off auto-renewal.

Unfold is a mobile app for creating social content, with hundreds of templates, photo and video filters and effects, and an Instagram feed planner. It also lets users create a Bio Site as a link-in-bio page. Unfold Pro adds a Brand Kit for stories, with custom colors, logos, stickers, and fonts, plus a web dashboard for managing those assets. The dashboard is supported on Chrome, Firefox, Safari, and Microsoft Edge. Pro users can schedule Instagram posts for automatic publishing when an Instagram Business Account is connected to Meta Business Manager; without that connection, the app provides reminders instead. Unfold and Bio Sites features require Business or Creator Instagram accounts, since personal profiles are no longer compatible. The service is available on Android, iOS, and the web. The free plan is free; Plus costs $4.99 a month and Pro costs $12.99 a month. A Pro subscription cannot be shared across multiple Apple IDs or Google Play accounts, and users must use the same operating system. Unfold is a Squarespace product.