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SPECIFICTION
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Well&Co

wellco-fit.app

From €29/mo Free trial WebiOSAndroid
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Spec score 7.5 #28 of 36 in Fitness Nutrition Software

What it is

Well&Co is a coaching platform for health coaches, nutritionists, and personal trainers to manage clients, plans, check-ins, and practice operations. Its dashboard brings together client status, program progress, nutrition adherence, and activity streaks. Coaches can create meal and training plans, reuse weekly templates, track progress, and message clients. Clients can photograph meals for AI ingredient identification, macro estimates, and calorie logging. An AI assistant can answer questions using client logs and draft meal or plan changes, but a coach must approve changes before they are saved. Personalised check-ins use recent client data. The free plan supports up to three clients with meal plans, progress tracking, and messaging; Starter costs €29 a month for up to five clients. Growth, Pro, and Agency cost 59.00 EUR, 99.00 EUR, and €179 a month respectively. A 14-day trial is listed. Well&Co is available on Android, iOS, and the web, with a mobile-optimised web app clients can save to their home screen. The coach page describes client data as encrypted, access-controlled, and handled in a GDPR-compliant way.

Spec sheet

Purpose
Well&Co is a coaching platform for health coaches, nutritionists, and personal trainers to manage clients, plans, check-ins, and practice operations.Read 4 Oct 2026 · wellco-fit.app
Integrations
The Pro plan lists Telegram integration, and the Agency plan includes everything in Pro.Read 4 Oct 2026 · wellco-fit.app
Compliance
The coach page describes Well&Co’s data handling as GDPR-compliant.Read 4 Oct 2026 · wellco-fit.app
Support
The Pro plan lists priority support, while the Agency plan includes a dedicated account manager.Read 4 Oct 2026 · wellco-fit.app
AI assistant
The AI assistant can answer questions from client logs and draft meal or plan changes that require coach approval before saving.Read 4 Oct 2026 · wellco-fit.app
AI nutrition
Clients can photograph a meal and have AI identify ingredients, estimate macros, and log calories.Read 4 Oct 2026 · wellco-fit.app
Client management
The coach dashboard brings client status, program progress, nutrition adherence, and activity streaks into one view.Read 4 Oct 2026 · wellco-fit.app
Client platforms
The client page describes Well&Co as a mobile-optimised web app that can be saved to the home screen on iOS and Android.Read 4 Oct 2026 · wellco-fit.app
Free plan limit
Coaches can use the free plan for up to 3 clients, with meal plans, progress tracking, and messaging.Read 4 Oct 2026 · wellco-fit.app
Messaging and automation
The platform includes coach-client messaging and AI-powered personalised check-ins based on clients’ recent data.Read 4 Oct 2026 · wellco-fit.app
Plans
Coaches can create personalised meal and training plans and reuse weekly templates across clients.Read 4 Oct 2026 · wellco-fit.app
Security and privacy
The coach page says client data is encrypted and access-controlled, and clients and coaches have access only to their own or assigned data, respectively.Read 4 Oct 2026 · wellco-fit.app

Plans and prices

Starter €29 a month Up to 5 clients · Day plan builder · Nutrition & activity tracking · In-app messaging · Basic analytics Read 4 Oct 2026 · wellco-fit.app
Growth €59 a month Up to 15 clients · Everything in Starter · AI follow-up automation · Lead CRM pipeline · Advanced analytics Read 4 Oct 2026 · wellco-fit.app
Pro €99 a month Up to 35 clients · Everything in Growth · Telegram integration · Calendar & booking · Priority support Read 4 Oct 2026 · wellco-fit.app
Agency €179 a month Unlimited clients · Everything in Pro · Multiple coach seats · White-label option · Dedicated account manager Read 4 Oct 2026 · wellco-fit.app

Every Well&Co plan and price →

Strong points and limits

Strong points

  • Dashboard combines client status and progress indicators.
  • Meal and training plans can use reusable weekly templates.
  • AI meal logging estimates ingredients, macros, and calories.
  • Coach approval is required before AI drafts are saved.
  • Available on Android, iOS, and web.

Limits

  • Free plan is limited to three clients.
  • Starter supports up to five clients.
  • AI-generated plan changes require coach approval.
  • The client experience is a mobile-optimised web app.

Who it suits

It suits health coaches, nutritionists, and personal trainers who need client management, planning, tracking, and messaging in one platform. The free plan is limited to three clients, while paid tiers provide higher listed client capacities and additional features.

Verdict

Well&Co combines coaching administration with client-facing plans, tracking, messaging, and AI-assisted workflows. Compare client limits and plan features against the size and needs of your practice.

Where Specifiction places it

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