AB Tasty vs ABsmartly
AB Tasty
wingify.com
ABsmartly
absmartly.comSide by side
| Figure | AB Tasty | ABsmartly |
|---|---|---|
| Price from | €1,250/mo | €5,000/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | — | Yes |
| macOS | Yes | Yes |
| Linux | — | Yes |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | Yes |
| Plans published | 5 | 2 |
| Spec score · A/B Testing Tools | 9.3 (#2) | 8.9 (#6) |
| Spec score · Experimentation Platforms | 9.3 (#1) | 9.0 (#3) |
| Spec score · AB Testing | 9.2 (#2) | 8.9 (#4) |
| Chrome extension | The Chrome extension opens the visual editor, injects tags, clears cookies, enables debug mode and displays tag and campaign status. | LaunchPad is a visual DOM editor that creates and manages experiments, exports changes as JSON and applies variants through the ABsmartly JavaScript SDK plugin. |
| Company size | LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India. | LinkedIn lists the company as privately held with 11–50 employees and Amsterdam headquarters. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Official integration guides cover Slack, Segment, Zuko analytics, Google Workspace SAML SSO and BigQuery exports. |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.6 out of 5 from 14 reviews. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 5.0 out of 5 from 3 ratings. |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 0 out of 5 from 0 reviews; the listing says no reviews are available. |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 9.7 out of 10 from 3 reviews. |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | Official client-side SDKs include JavaScript, React, Vue 2, Vue 3, Swift, and Flutter/Dart, while server-side SDKs include JavaScript, Java, Python, Go, .NET, PHP, and Ruby. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | The security page states ISO/IEC 27001:2013 certification, encryption in transit and at rest, SSO with mandatory MFA, monitoring, secure development reviews and independent penetration testing. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The maker describes hands-on onboarding, training, real-time Slack support, video calls and a dedicated technical account manager. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | ABsmartly offers a paid 30-day proof-of-value period with access to all features. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
ABsmartly
- ABsmartly platform€60,000 a year
- ABsmartly subscriptionPrice not published
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.