AB Tasty vs Nosto
AB Tasty
wingify.comNosto
nosto.comSide by side
| Figure | AB Tasty | Nosto |
|---|---|---|
| Price from | €1,250/mo | $0.01/mo |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 8.4 (#10) |
| Spec score · Website Personalization Software | 9.3 (#1) | 8.3 (#6) |
| Spec score · Personalization Software | 9.3 (#1) | 8.5 (#5) |
| AI | AB Tasty advertises an AI suite for campaign planning, building, analysis and recommendations tailored to experiment context. | Nosto says AI capabilities are built into every module at no extra cost. |
| Company size | LinkedIn lists Wingify as privately held with 501–1,000 employees and headquarters in Delhi, India. | Nosto's about page says it has over 140 team members across more than eight office locations. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Official integration documentation covers Shopify, Magento, Shopware, PrestaShop, BigCommerce and Salesforce Commerce Cloud. |
| Pricing model | Wingify says pricing is custom and based on factors including monthly active users, selected products and plans, and implementation scope. | Pricing is modular and based on business volume, selected modules, and required support and scalability; Nosto says there are no rigid tiers. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.0 out of 5 from 4 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.6 out of 5 from 235 reviews |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 4.0 out of 5 from 4 reviews |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Customers receive Help Center and Huginn access; Professional and Enterprise customers receive priority support and customer-success alignment. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | Nosto says it does not offer a standard self-service free trial, but offers qualified merchants a structured proof of concept. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Nosto is a commerce-experience platform that combines customer, product and content intelligence for personalized ecommerce journeys. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Nosto
- Capterra listed starting price$0.01 a month
- Custom modular planPriced on request
- Modular Nosto packagePriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.