AB Tasty vs Optimizely Personalization
AB Tasty
wingify.com
Optimizely Personalization
optimizely.comSide by side
| Figure | AB Tasty | Optimizely Personalization |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 2 |
| Spec score · Website Personalization Software | 9.3 (#1) | 7.5 (#20) |
| Spec score · Personalization Software | 9.3 (#1) | 7.8 (#10) |
| Company founding | LinkedIn lists Wingify as founded in 2010, while Wingify's merger announcement says AB Tasty was founded in Paris in 2014. | Rannkly's company profile lists Optimizely's founding year as 2009. |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.2 out of 5 from 958 reviews for Optimizely overall. |
| Rating on Gartner Peer Insights | 4.4 out of 5 from 32 ratings | 4.1 out of 5 from 94 reviews for Optimizely in Digital Experience Platforms. |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 8.7 out of 10 from 599 reviews and ratings for Optimizely Web Experimentation. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Optimizely's trust center describes privacy, EU data-privacy commitments, security controls, compliance information and worldwide support. |
| Visual editor | A WYSIWYG editor lets teams alter pages and add widgets without writing extensive code. | The Visual Editor lets users edit page text, buttons and images and rearrange or add page elements without code. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Optimizely Personalization delivers targeted digital experiences in real time based on visitor behavior. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Optimizely Personalization
- PersonalizationPriced on request
- Optimizely PersonalizationPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Optimizely Personalization
Optimizely Personalization has no write-up on Specifiction yet; its figures are above.