AB Tasty vs Poptin
AB Tasty
wingify.com
Poptin
poptin.comSide by side
| Figure | AB Tasty | Poptin |
|---|---|---|
| Price from | €1,250/mo | $2.08/mo |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 10 |
| Spec score · Conversion Rate Optimization Software | 9.3 (#1) | 8.5 (#9) |
| Documentation | The documentation site includes onboarding, implementation, integrations, SDK/API references, release notes, statistical calculators, troubleshooting and a user community. | The help center has setup, design, display-rule, integrations, campaigns, automations, billing and deliverability categories. |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | Poptin lists more than 70 native integrations plus over 1,500 Zapier and Make connections. |
| Praise: ease of use | G2 reviewers repeatedly praise the visual editor, quick test creation and ability to work with little developer involvement. | Reviewers repeatedly describe setup and popup creation as intuitive, fast and usable without technical skills. |
| Praise: support | G2 and TrustRadius reviewers frequently describe onboarding, customer success and response times as helpful or fast. | Users frequently praise responsive, friendly support that helps with setup and troubleshooting. |
| Rating on Capterra | 4.6 out of 5 from 11 reviews | 4.8 out of 5 from 350 reviews |
| Rating on G2 | 4.4 out of 5 from 418 reviews | 4.8 out of 5 from 90 reviews |
| Rating on GetApp | 4.6 out of 5 from 11 reviews | 4.8 out of 5 from 350 reviews |
| Rating on TrustRadius | 8.6 out of 10 from 93 reviews and ratings | 7.7 out of 10 from 3 reviews |
| SDKs | Developer documentation lists JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python and Go SDKs. | The developer pages describe REST and JSON wrappers but do not list official language SDK packages. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | Poptin says it has ISO 27001 certification, uses TLS 1.2 or higher across its application, supports optional two-factor authentication, and performs periodic security audits. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | Official support options include live chat, email, knowledge-base articles, a Facebook group and priority support. |
| What it does | AB Tasty is a SaaS platform for autonomous A/B and multivariate testing, reporting, segmentation and website personalization. | Poptin combines website popups, embedded forms, audience tools and email marketing automation to turn visitors into leads and customers. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Poptin
- FreeFree
- Free ForeverFree
- Growth$19 a month
- Basic$25 a year
- Basic$25 a month
- Pro$59 a month
- Pro$59 a year
- Agency$119 a year
- Agency$119 a month
- EnterprisePriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Poptin
Poptin combines website popups and forms with email marketing automation for businesses capturing leads and communicating with customers. Popup formats include full-screen overlays, bars, contact forms, slide-ins, mobile popups, surveys, countdowns, video popups and gamified popups. A drag-and-drop editor, more than 60 templates, A/B testing and built-in analytics support campaign creation and review. Triggers include exit intent, inactivity, time delay, scroll depth, clicks and page or click counts. Targeting can use page URLs, traffic source, location, device and browser details, engagement, cookies, and Shopify customer or cart information. Email features include campaigns, contact segmentation, autoresponders and automated customer journeys. Poptin lists CRM connections such as HubSpot and Salesforce, as well as email and automation integrations including Mailchimp, Make and Zapier. It can be installed on several website builders or added to any site with a script, and it provides an API. The free plan covers 1,000 monthly visitors on one domain, 250 active contacts and 500 emails. Paid plans start at $25/mo (annual).