AB Tasty vs Segmentify
AB Tasty
wingify.comSegmentify
segmentify.comSide by side
| Figure | AB Tasty | Segmentify |
|---|---|---|
| Price from | €1,250/mo | — |
| Free plan | — | — |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 3 |
| Spec score · Personalization Software | 9.3 (#1) | 7.6 (#14) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The company lists Shopify, BigCommerce, and Klaviyo integrations in its company timeline. |
| Security | The current platform page lists SOC 2, CCPA, HIPAA, PCI DSS, ISO 27001, GDPR, ISO 27701, ISO 27017, ISO 27018, ISO 45001 and ISO 14001 badges. | The company links certificates for ISO 27001:2022 and ISO 22301:2019 from its website. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The pricing page lists a dedicated success manager, review meetings, and video calls with the success team. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Segmentify
- Cross-Channel MarketingPriced on request
- Growth SolutionPriced on request
- Search & DiscoveryPriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Segmentify
Segmentify is an AI-powered customer engagement and eCommerce personalisation platform for online retailers. It uses visitor behavior and real-time data to shape customer journeys, and its machine-learning recommendations draw on browsing, clicks, views, baskets, and purchase history alongside micro-segmentation. Search & Discovery is one of its solution modules; Customer Data Management focuses on audience segmentation for hyper-personalisation. Listed capabilities include behavioral triggers, dynamic content, product recommendations, real-time personalisation, and omnichannel support. Segmentify names Shopify, BigCommerce, and Klaviyo among its integrations. Product recommendations use information from the retailer’s website or mobile site and customer XML catalogues, with Google Merchant Center format preferred. The company says onboarding takes no more than five days after the customer adds one line of JavaScript, with its onboarding team handling integration. The pricing page lists a 14-day free trial and directs customers to a Sales Manager for plan details. It also lists a dedicated success manager, review meetings, and video calls with the success team. There is no free plan.