AB Tasty vs Webtrends Optimize
AB Tasty
wingify.comWebtrends Optimize
webtrends-optimize.comSide by side
| Figure | AB Tasty | Webtrends Optimize |
|---|---|---|
| Price from | €1,250/mo | Free |
| Free plan | — | Yes |
| Free trial | Yes | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| macOS | Yes | — |
| iOS | Yes | Yes |
| Android | Yes | Yes |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 5 | 4 |
| Spec score · A/B Testing Tools | 9.3 (#2) | 7.5 (#36) |
| Integrations | The Integration Hub exchanges campaign data with analytics tools, imports CRM/DMP audiences and exports data to warehouses; Google Analytics and Shopify guides are provided. | The feature list names Google Analytics, Adobe Analytics, Hotjar, Sessioncam, FullStory, Contentsquare, Mouseflow and Slack integrations. |
| Support | Growth includes basic support, Pro includes advanced support, and Enterprise includes 24x7 support. | The feature list says clients receive a dedicated support analyst reachable by phone or email, online ticket support, documentation and live chat through Slack. |
| Trial | The pricing page offers a 30-day free trial with no credit card required. | The 30-day trial requires no credit card or purchase commitment and provides unrestricted access to the platform. |
Plans
AB Tasty
- Basic€15,000 a year
- CustomPriced on request
- EnterprisePriced on request
- GrowthPriced on request
- ProPriced on request
Webtrends Optimize
- Free accountFree
- Managed ServicePriced on request
- SaaS LicencePriced on request
- Tailor-MadePriced on request
In their own words
AB Tasty
AB Tasty offers experimentation, personalization, feature management, mobile app testing, and analytics for web and mobile. Web Experimentation & Rollout includes A/B/n, split URL, and multivariate tests; other listed test types include multi-page, cross-domain, and device-specific testing. Growth has visual and code editors, unlimited experiments, variations, and metrics, along with multi-arm bandit and rollout campaigns. Growth includes one workspace and one domain with basic support. Pro includes three workspaces and domains, advanced support, and pull-based integrations. Enterprise includes five workspaces and domains, 24x7 support, single sign-on, API access, self hosting, and an approval workflow. SDK documentation covers web, mobile, and server environments, with options including JavaScript, React, Angular, iOS, Android, React Native, Flutter, Java, .NET, PHP, Python, and Go. A 30-day free trial is available with no credit card required. Pricing is on request. AB Tasty and VWO united under the Wingify brand in 2026 and continue to support both platforms.
Webtrends Optimize
Webtrends Optimize is a conversion optimisation platform for experiments, personalisation, and recommendations. It supports A/B and A/Bn tests, full and fractional factorial multivariate tests, URL split testing, personalisation, targeting, and multi-armed bandits. Implementation options include a website JavaScript tag, server-side methods, REST and JSONP APIs, and stateful URL redirects. A no-code widget builder creates hello bars, lightboxes, lower-corner promotions, and push notification signup prompts. Its recommendation engine uses browsing and sales data to serve product or content suggestions. Reporting includes views, conversions, lift, chance to beat control, and significance calculations. The feature list names analytics and behavior-tool integrations, plus Slack. Data is retained for 12 months by default, with raw event data export to CSV. Trial access lasts 30 days, requires no credit card or purchase commitment, and is unrestricted. Websites with fewer than 10,000 monthly sessions are eligible for a free account with the same features as the paid version. Other plan prices are available on request. The company was founded in 2000 and is headquartered in Egham, Surrey, United Kingdom.