| Price from | €5,000/mo | €199/mo |
| Free plan | — | — |
| Free trial | — | Yes |
| Open source | — | — |
| Web | Yes | Yes |
| Windows | Yes | — |
| macOS | Yes | — |
| Linux | Yes | — |
| iOS | Yes | — |
| Android | Yes | — |
| API | Yes | Yes |
| Self-hosted | Yes | — |
| Plans published | 2 | 3 |
| Spec score · A/B Testing Tools | 8.9 (#6) | 7.7 (#29) |
| Headquarters | Amsterdam, The Netherlands | Grünwald, Germany |
| Hosting | ABsmartly is available as SaaS or self-hosted software. | The company says its servers are hosted in Frankfurt, Germany via AWS and Cloudflare. |
| Intended users | ABsmartly describes its platform as serving product, engineering, and data teams. | Varify describes its audience as companies and agencies of all sizes seeking website optimization through A/B testing. |
| Support | The maker describes hands-on onboarding, training, real-time Slack support, video calls and a dedicated technical account manager. | All plans list email, AI assistant chat and chat support; Enterprise also lists Slack and phone support. |
| Trial | ABsmartly offers a paid 30-day proof-of-value period with access to all features. | The 15-day trial offers full access to all features and requires no credit card. |