ActionXM vs Happ
ActionXM
action-xm.comHapp
happcons.comSide by side
| Figure | ActionXM | Happ |
|---|---|---|
| Price from | — | — |
| Free plan | — | — |
| Free trial | Yes | — |
| Open source | — | — |
| Web | Yes | Yes |
| iOS | — | Yes |
| Android | — | Yes |
| API | Yes | — |
| Plans published | 3 | 2 |
| Spec score · Customer Experience Management Software | 7.8 (#9) | 8.0 (#7) |
| AI analytics | Its AI analytics automatically categorize feedback, detect emerging themes, and surface insights, including sentiment analysis, topic clustering, anomaly detection, and natural language processing. | Happ says its analytics use artificial intelligence, dashboards and trend detection to turn feedback into insight. |
| Integrations | ActionXM says it supports 200+ integrations, naming Salesforce, HubSpot, Zendesk, Slack, Microsoft Teams, and Zapier, and offers a REST API and webhooks. | The pages reviewed do not name any third-party product integrations. |
| Purpose | ActionXM describes itself as an experience management platform for capturing feedback, understanding it, and driving action. | Happ provides experience management software and consulting to help organisations collect feedback, understand it, and act on it. |
| Support | The pricing section lists email support for Starter, priority support for Professional, and a dedicated success manager for Enterprise. | Happ describes its support as fast and attentive and says it takes a proactive approach to helping clients succeed. |
| Target users | The plan descriptions position ActionXM for growing teams, teams scaling their experience management program, and organizations with advanced requirements. | Listed users include customer-experience managers, customer-insights managers, directors, heads of CX and customer-insights analysts. |
Plans
ActionXM
- EnterprisePriced on request
- ProfessionalPriced on request
- StarterPriced on request
In their own words
Happ
Happ is experience management software and consulting for collecting feedback, interpreting it, and coordinating follow-up. Customizable surveys and smart triggers gather real-time responses through web, mobile, email, SMS, QR codes, and in-app surveys. AI-powered analytics, dashboards, and trend detection turn responses into insights. Teams can use automated workflows, real-time alerts, and collaboration tools to act on feedback. Reporting includes customizable dashboards, NPS tracking, and automated executive reports. Happ says it serves organisations of all sizes, works with more than 20 enterprise clients, captures more than 10 million feedback items annually, and processes 10 million transactions per year. The service supports Android, iOS, and web. Pricing is on request, with a personalised demo rather than a stated self-serve signup. Happ was founded in 2015 and is headquartered in London.