ACTIVATE vs Gem ATS

ACTIVATE is NAS Recruitment Innovation’s cloud-based recruitment marketing platform, combining branded career sites, candidate CRM, AI chat and recruitment analytics. Career sites offer branded content, job search and job-family content, with responsive design and tools for multi-location employers, including geographic filtering and location-specific pages. The CRM organizes candidates, supports email and text campaigns, automates messaging and syncs candidate information with an ATS. Chat answers candidate questions, recommends jobs and captures leads into the CRM. Analytics cover site performance, source attribution, visitor conversion and behavior, campaign results, track-to-apply measures, cost per apply and applicant-funnel visibility. ACTIVATE is designed to complement an existing ATS; NAS handles setup and maintains vendor API connections. Listed integrations include Workday, Greenhouse, iCIMS, UKG, Oracle, SAP SuccessFactors, Taleo, SmartRecruiters and Workable. It is aimed at mid-size and enterprise employers, including multi-brand organizations. NAS reports a client renewal rate above 90% and one in three visitors starting an application. Pricing is on request.

Gem ATS is an applicant tracking system for talent acquisition teams, covering applicant review, hiring workflows, and reporting. Its AI Application Review Agent scores and ranks applicants against hiring criteria, while an AI Fraud Detection Agent flags suspicious applications. After interviews, Gem turns interviewer feedback into structured scorecard summaries. Teams can manage a visual pipeline with SLA indicators, offers and approvals, built-in e-signatures, and workflow automations. Gem ATS can operate as a standalone product and shares data with Gem sourcing, scheduling, and analytics products; those products are available to add as a team grows. Gem lists integrations with Checkr, BrightHire, DocuSign, CodeSignal, and other tools. The company says it can migrate teams from Greenhouse or Lever, including data migration, integration setup, and onboarding. Gem states that data at rest is encrypted with AES-256 and data in transit with browser-based TLS. Its listed Startup Program plan costs $130 a year, with the page also showing $130 per month and $270. Other plans use custom pricing based on company FTE count.